Nelson is a strategy and creative leader, passionate about building strong brands that endure. As the Managing Director of MBLM Seoul, Nelson leads a team of branding and digital experts and oversees all client relationships. With over 20 years of experience, Nelson focuses on brand development, marketing strategy, design management, digital marketing, and experiential marketing across a variety of industries including technology, retail, financial services, and entertainment.

Prior to joining MBLM, Nelson has held leadership positions at multinational agencies and Korean agencies such as Cheil Worldwide. His clients have included GS Retail, 7Eleven Korea, Unilever, and Samsung Electronics.

Nelson has a Masters of Business Administration from Yonsei University and a bachelor’s degree from Boston University. He is addicted to CrossFit.