Usability testing can be key to creating seamless online experiences and intuitive design. We use both crowdsourced and focused usability tests to collect user feedback in order to improve and extend our work.
Our usability testing looks at all of the factors that impact the user experience, from the site structure and layout to the ease of navigation and calls to action. Appropriate usability research methods depend on the type of site, system, or application under development, as well as the timeline and environment. MBLM utilizes online crowd-sourced testing to gather qualitative user feedback and measure task completion, focused usability tests to acquire insights via observation, and surveys or individual interviews. Usability testing ensures our work product consistently aligns with customer needs and industry best practices at every click.