User Experience Research

Our user experience research focuses on the behaviors and needs of the user. We use this research to inspire intuitive designs and elevate the user experience.

MBLM teams employ a number of methods for conducting user experience research, from stakeholder mapping and defining personas to anticipating behaviors and needs based on observation and experience diagramming. Engaging in such human-centered research endeavors empowers teams to make informed design decisions throughout the development process so that the end result is a product that your customers enjoy using. In addition to informing design, research results have proven to be an effective tool for inspiring innovation and revealing opportunities for the creation of new products or applications. Specific project goals and objectives determine the best methods for performing research and gathering feedback.

A group of people participating in user experience research activities.