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2. Ibid

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1. Nicas, J. (2018, April 06). Facebook to Require Verified Identities for Future Political Ads. Retrieved from https://www.nytimes.com/2018/04/06/business/facebook-verification-ads.html

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2. U.S. population with a social media profile from 2008 to 2017. (n.d.). Retrieved from https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/
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6. Ibid
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1. Boudette, N. E. (2018, January 03). Car Sales End a 7-Year Upswing, With More Challenges Ahead. Retrieved from https://www.nytimes.com/2018/01/03/business/auto-sales.html
2. The Jeep Brand: The Story of the Legend. (n.d.). Retrieved from https://www.jeep.com/history.html
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6. Ibid.

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1. Number of smartphone users worldwide from 2014 to 2020 (in billions). Retrieved from https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
2. Smith, A. (2017, January 12). Record shares of Americans now own smartphones, have home broadband. Retrieved from http://www.pewresearch.org/fact-tank/2017/01/12/evolution-of-technology/
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4. Wigginton, C. 2017 Telecommunications Industry Outlook | Deloitte US. Retrieved from https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/telecommunications-industry-outlook.html

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1. Chaffey, D. (2017, April 17). Global Social Media Statistics Summary 2017. Retrieved from http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
2. Ibid.
3. Ibid.
4. Waterman, S. (2016, October 21). People don’t trust social media networks, use them anyway. Retrieved from https://www.cyberscoop.com/social-media-cybersecurity-trust-survey-craig-newmark/
5. Ibid.

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1. Miziolek, J. (2012, March 14). How Dove Reinvented Its Brand for Men. Retrieved from https://www.fastcompany.com/1824772/how-dove-reinvented-its-brand-men
2. Unilever. (2016). Unilever Annual Report and Accounts 2016. Rotterdam, The Netherlands.
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1. McDonald’s Plans to Reduce Ownership of Chipotle Mexican Grill. (2006, April 27). Retrieved from https://web.archive.org/web/20110707114056/http://www.allbusiness.com/retail-trade/miscellaneous-retail/4440581-1.html
2. Chipotle Mexican Grill, Inc. Announces Fourth Quarter and Full Year 2015 Results; CDC Investigation Over; Chipotle Welcomes Customers Back to Restaurants. (2016, February 2). Retrieved from http://www.businesswire.com/news/home/20160202006613/en/
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1. Ben & Jerry’s Homemade, Inc. (n.d.). Retrieved from http://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/ben-jerrys-homemade-inc
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3. How We Do Business | Ben & Jerry’s. (n.d.). Retrieved from http://www.benjerry.com/values/how-we-do-business#ingredients
4. Nichols, J. M. (2017, May 25). Ben & Jerry’s Bans Same-Flavored Scoops until Australia Passes Marriage Equality. Retrieved from http://www.huffingtonpost.com/entry/ben-and-jerrys-australia-marriage-equality_us_5926ed5be4b062f96a34806f
5. Issues We Care About | Ben & Jerry’s. (n.d.). Retrieved from http://www.benjerry.com/values/issues-we-care-about
6. O’Brien, A. M. (2016, June 07). What Makes Ben & Jerry’s So Good at Social? Retrieved from https://www.clickz.com/

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1. IAAPA Global Theme and Amusement Park Outlook 2015-2019 (Rep.). (2015). Retrieved June 1, 2017, from IAAPA website: http://www.iaapa.org/docs/default-source/2016-AAE-Education/iaapa-global-theme-and-amusement-park-outlook-2015-2019.pdf?sfvrsn=0
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3. Ibid.
4. Levine, A. (2017, March 8). Marvel Heroes Finally Land at Disney Theme Parks. Retrieved June 01, 2017, from https://www.usatoday.com/story/travel/experience/america/theme-parks/2017/03/08/marvel-superheroes-disney-parks-guardians-galaxy-mission-breakout/98870354/
5. Loughrey, C. (2017, February 01). Disney wants to make theme park rides controlled by your emotions. Retrieved June 01, 2017, from http://www.independent.co.uk/arts-entertainment/films/news/disney-theme-parks-rides-disneyland-controlled-by-emotions-patent-a7556646.html
6. Munarriz, R. (2016, November 05). Is Disney World’s Top Rival About to Make MagicBands Obsolete? Retrieved June 01, 2017, from https://www.fool.com/investing/2016/11/05/is-disney-worlds-top-rival-about-to-make-magicband.aspx
7. Young, H. (2016, May 04). A Close Look at Disney’s Customer Journey-And How Your Lifecycle Marketing Can Be Better. Retrieved June 01, 2017, from https://medium.com/marketing-cloudcast/a-close-look-at-disneys-customer-journey-and-how-your-lifecycle-marketing-can-be-better-5eb4414f4038

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1. Bryan Pearson, “7 Under-The-Radar Retail Trends For 2017,” Forbes, December 28, 2016, https://www.forbes.com/sites/bryanpearson/2016/12/28/7-under-the-radar-retail-trends-for-2017/ #6994f7cc5972
2. “Amazon Accounts for 43% of US Online Retail Sales,” Business Insider, February 3, 2017, http://www.businessinsider.com/amazon-accounts-for-43-of-us-online-retail-sales-2017-2
3. Jason Ankeny, “7 Trends That Will Disrupt and Define Retail in 2017,” Retail DIVE, January 10, 2017, http://www.retaildive.com/news/7-trends-that-will-disrupt-and-define-retailin- 2017/433542/
4. Devin Leonard, “Will Amazon Kill FedEx?” Bloomberg, August 31, 2016, https:// www.bloomberg.com/features/2016-amazon-delivery/
5. Todd Spangler, “Amazon: Prime Members’ Digital Media Usage More Than Doubled in 2016,” Variety, February 2, 2017, http://variety.com/2017/digital/news/amazon-prime-members-digitalmedia- usage-2016-1201976818/
6. Todd Bishop, “Jeff Bezos: Amazon’s Goal Is to Make It ‘Irresponsible’ to Not Be a Prime Member,” GeekWire, May 17, 2016, http://www.geekwire.com/2016/annual-meeting-jeff-bezostouts-amazons-3-pillars-prime-aws-marketplace/
7. Devin Leonard, “Will Amazon Kill FedEx?” Bloomberg, August 31, 2016, https:// www.bloomberg.com/features/2016-amazon-delivery/
8. Todd Bishop, “The Year in Amazon: How the Tech Giant Redefined Itself in 2016, and Where It’s Headed Next,” GeekWire, December 27, 2016, http://www.geekwire.com/2016/yearamazon-tech-giant-redefined-2016-headed-next/
9. Corinne Ruff, “The Retail Winners and Losers of 2016,” Retail DIVE, December 22, 2016, http://www.retaildive.com/news/the-retail-winners-and-losers-of-2016/432794/
10. Hayley Peterson, “Retailers Are Closing Thousands of Stores—But There Could Be a Bigger Problem Hiding in the Distance,” Business Insider, April 13, 2017, http://www.businessinsider.com/closing-stores-wont-prevent-retail-collapse-2017-4
11. Ibid.
12. Corinne Ruff, “The Retail Winners and Losers of 2016,” Retail DIVE, December 22, 2016, http://www.retaildive.com/news/the-retail-winners-and-losers-of-2016/432794/
13. John Maxwell and Dr. John Sviokla, “2016 Retail and Consumer Products Trends: Five Trends Could Alter Trajectories for Decades,” PwC, 2016.

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1. David Shepardson, “U.S. Auto Recalls Hit Record High 53.2 Million in 2016,” Reuters, March 10, 2017, http://www.reuters.com/article/us-usa-autos-recall-idUSKBN16H27A.
2. Michelle Drew, Steve Schmith, Candan Erenguc, Bharath Gangula, “2014 Global Automotive Consumer Study,” Auto News, https://www.autonews.com/assets/PDF/CA92618116.PDF.
3. “How Much More Can Ride-Sharing Services Grow in the US?” eMarketer, May 17, 2016.
4. Michelle Drew, Steve Schmith, Candan Erenguc, Bharath Gangula, “2014 Global Automotive Consumer Study,” Auto News, https://www.autonews.com/assets/PDF/CA92618116.PDF.
5. Ibid.
6. Mary M. Chapman and Bill Vlasic, “Volvo Makes a Comeback, With a Detour Through China,” The New York Times, January 12, 2016, https://www.nytimes.com/2016/01/13/business/volvo-makes-a-comeback-with-a-detour-through-china.html?_r=0.
7. Max Chafkin, “Uber’s First Self-Driving Fleet Arrives in Pittsburgh This Month,” Bloomberg, August 18, 2016, https://www.bloomberg.com/news/features/2016-08-18/uber-s-first-self-driving-fleet-arrives-in-pittsburgh-this-month-is06r7on.
8. Jonathan Schultz, “Carmakers Form Partnerships With Niche Brands to Stand Out,” The New York Times, March 10, 2016, https://www.nytimes.com/2016/03/11/automobiles/carmakers-form-partnerships-with-niche-brands-to-stand-out.html.

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1. Kate Ashford, “1 in 4 Americans Have PTSD-Like Symptoms From Financial Stress,” Forbes, April 22, 2016, https://www.forbes.com/sites/kateashford/2016/04/22/financial-stress/
2. Bryan Yurcan, “What Do Millennials Want from Banks? Everything. Nothing. Whatever.” American Banker, March 16, 2016, https://www.americanbanker.com/news/what-do-millennials-want-from-banks-everything-nothing-whatever
3. Derek Corcoran, “2016 Millenial Banking Trends,” April 25, 2016, Avoka (blog), from https://www.americanbanker.com/news/what-do-millennials-want-from-banks-everything-nothing-whatever
4. Derek Corcoran, “2016 Millenial Banking Trends,” April 25, 2016, Avoka (blog), from http://www.avoka.com/blog/2016-millennial-banking-trends
5. Ryan Mac, “PayPal Displays Continued Payment and Revenue Growth to Close Out 2016,” Forbes, January 26, 2017, https://www.forbes.com/sites/ryanmac/2017/01/26/paypal-displays-continued-payment-and-revenue-growth-to-close-out-2016/

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1. Banjo, S. (2016, September 20). Amazon Eats the Department Store. Retrieved January 26, 2017, from https://www.bloomberg.com/gadfly/articles/2016-09-20/amazon-clothing-sales-could-soon-top-macy-s
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1. Miller, Chance. “Apple Watch sales hit 5.1M during Q4 2015, pushing smartwatches ahead of Swiss watch for first time.” 9to5Mac. 18 Feb. 2016. Web. 7 Mar. 2016. http://9to5mac.com/2016/02/18/smartwatch-sales-outpace-swiss-watch-sales/
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Women and Brand Intimacy

1. “Top 10 Things Everyone Should Know About Women Consumers,” Forbes, 21 Jan. 2015. http://www.forbes.com/sites/bridgetbrennan/2015/01/21/top-10-things-everyone-should-know-about-women-consumers/#340f5e3c2897
2. “Top 10 Trusted Brands: What Brands to Male and Female Consumers Trust the Most?” Nielsen, 31 Aug. 2015.
3. “Decoding the Fem

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1. “Reinventing Retail: What Businesses Need to Know for 2015.” Walker Sands Communications. Web. 18 Nov 2015 http://www.walkersands.com/pdf/2015-future-of-retail.pdf
2. “Financial Statements for Amazon.com, Inc.” Bloomberg Business. Web. 18 Sept. 2015. http://www.bloomberg.com/research/stocks/financials/financials.asp?ticker=AMZN
3. Kelleher, Kevin. “Amazon’s Secret Weapon is Making Money Like Crazy.” Time. 23 Oct 2015. http://time.com/4084897/amazon-amzn-aws/

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1. “Supplier or OTA? How U.S. Online Travelers Decide Where to Shop and Book.” Phocuswright. Sep 2015. Web. http://www.phocuswright.com/Free-Travel-Research/How-US-Online-Travelers-Decide-Where-To-Shop-And-Book#.Vij8PhCrRBw
2. “Travel Consumer 2015, Engaging the empowered holidaymaker” Deloitte. Web. 2015. https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/consumer-business/deloitte-uk-travel-consumer-2015.pdf
3. Del Rosso, Laura. “Marketing: Referrals are a must for travel agents.” Travel Weekly. 17 Aug 2015. Web. http://www.travelweekly.com/ConsumerSurvey2015/Pass-it-on-Referrals-are-a-must-for-travel-agents
4. “Supplier or OTA? How U.S. Online Travelers Decide Where to Shop and Book.” Phocuswright. Sep 2015. Web. http://www.phocuswright.com/Free-Travel-Research/How-US-Online-Travelers-Decide-Where-To-Shop-And-Book#.Vij8PhCrRBw
5. Chipkin, Harvey. “Review sites guide travelers, especially affluent ones.” Travel Weekly. 17 Aug 2015. Web. http://www.travelweekly.com/ConsumerSurvey2015/Making-a-choice-Review-sites-guide-travelers-especially-affluent-ones
6. Tunney, Donna. “Trip Lengths: The year of the quick getaway.” Travel Weekly. 17 Aug 2015. Web. http://www.travelweekly.com/ConsumerSurvey2015/The-year-of-the-quick-getaway-yet-some-agents-beg-to-differ
7. Del Rosso, Laura. “Marketing: Referrals are a must for travel agents.” Travel Weekly. 17 Aug 2015. Web. http://www.travelweekly.com/ConsumerSurvey2015/Pass-it-on-Referrals-are-a-must-for-travel-agents
8. Barro, Josh. “The Fadeout of the Mileage Run.” The New York Times. 12 Sept 2014. Web. http://www.nytimes.com/2014/09/14/upshot/the-fadeout-of-the-mileage-run.html
9. Chipkin, Harvey. “Sharing economy: Awareness soars.” Travel Weekly. 17 Aug 2015. Web. http://www.travelweekly.com/ConsumerSurvey2015/Sharing-economy-awareness-soars-young-usage-up
10. Bowen, Brent D. and Headley, Dean E., “Airline Quality Rating 2015.” Embry-Riddle Aeronautical University. 13 Apr 2015. Web. <http://globe.erau.edu/wp-content/uploads/Airline-Quality-Rating-2015.pdf
11. Leff, Gary. “Simple Truth: There are Too Many Hotel Brands, and We’ll Keep Getting More.” View From the Wing. 15 Apr 2015. Web. http://viewfromthewing.boardingarea.com/2015/04/15/simple-truth-there-are-too-many-hotel-brands-and-well-keep-getting-more/

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1. McKinsey, Business Branding: Bringing Strategy to Life, March 2013
2. Hoovers.com.
3. McKinsey, “How B2B Companies Talk Past Their Customers,” Oct. 2013
4. Martin, Roger, “The First Question to Ask of Any Strategy,” Harvard Business Review, May 5, 2015.
5. McKinsey, “How B2B companies Talk Past Their Customers,” Oct. 2013
6. Financial Times, FT Fund Image, Q1 2013

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1. Se Selinger, David, “Big Data: Getting Ready for the 2013 Big Bang,” Forbes, 15 Jan 2013. Web: 8 Dec 2014, http://www.forbes.com/sites/ciocentral/2013/01/15/big-data-get-ready-for-the-2013-big-bang/.
2. H Adler, Emily, “Here’s Why ‘The Internet Of Things’ Will Be Huge, And Drive Tremendous Value for People and Businesses,” Business Insider, 7 Dec 2013. Web: 8 Dec 2014, ; http://www.businessinsider.com/growth-in-the-internet-of-things-2013-10; Iansiti, Marco and R. Lakhanai, Karim, “Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business,” Harvard Business Journal, Nov 2014 . Web: 8 Dec, 2014, https://hbr.org/2014/11/digital-ubiquity-how-connections-sensors-and-data-are-revolutionizing-business.
3. Srivastava, Anshul, “2 Billion Smartphone Users By 2015: 83% of Internet Usage from Mobile [Study], DazeInfo.com, 23 Jan 2014. Web: 8 Dec 2014,http://www.dazeinfo.com/2014/01/23/smartphone-users-growth-mobile-internet-2014-2017/.
4. “State of the American Consumer: Insights for Business Leaders,” GALLUP 2014.
5. The Brand Intimacy Study 2014, Web: 8 Dec 2014,http://mblm.com/brandintimacy/static/download/MBLM_BrandIntimacy_2014_L.pdf.
6. H Adler, Emily, “Here’s Why ‘The Internet Of Things’ Will Be Huge, And Drive Tremendous Value for People and Businesses,” Business Insider, 7 De

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1. Banjo, Shelly. “Black Friday Fades as Weekend Retail Sales Sink.” OnlineWSJ, November 30, 2014. Accessed December 2, 2014.http://online.wsj.com/articles/holiday-weekend-retail-sales-sink-11-1417376714.

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1. “What Is ‘Haptic Feedback’?,” MobileBurn, 2013.http://www.mobileburn.com/definition.jsp?term=haptic+feedback
2. Dublon, G. and Paradiso, J.A., “Extra Sensory Perception,” Scientific American, July 2014. Web: 1 Aug. 2014. http://www.scientificamerican.com/article/how-a-sensor-filled-world-will-change-human-consciousness/.
3. Ibid.
4. Ibid.
5. Ibid.
6. Geirland, J., “Go With the Flow,” Wired, Issue 4.09, Sept. 1996. Web: http://archive.wired.com/wired/archive/4.09/czik.html.
7. “Introduction to Google Glass,” The Guardian, 2 June 2014.http://www.theguardian.com/guardian-masterclasses/introduction-to-google-glass-michael-rosenblum-digital-course.
8. “Watch,” Apple, 2014. https://www.apple.com/watch/overview/.
9. Zuckerberg, M., Posts, Facebook, 25 March, 2014. Web:https://www.facebook.com/zuck/posts/10101319050523971.

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2. D’Mello, S. (2017, December 28). LOOK-AHEAD 2018: GCC auto sector driven to beat all odds. Retrieved from https://www.khaleejtimes.com/business/auto/look-ahead-2018-gcc-auto-sector-driven-to-beat-all-odds
3. Auto Middle East. (2017, October 10). How Lexus went from boring to bold. Retrieved from http://automiddleeast.com/2017/10/10/headline/lexus-went-boring-bold
4. LexusAE. (2017, November 21). Lexus Press Conference at 2017 Dubai International Motor Show. Retrieved from https://www.youtube.com/watch?v=2aN66BViKkI
5. Thomas, A. S. (2016, August 16). Building Brand Allegiance: Christopher Buxton, Managing Director, Lexus UAE. Retrieved from https://www.entrepreneur.com/article/280845
6. Dubai Chronicle. (2017, September 24). A signature Lexus LX 570 debuts in UAE. Retrieved from http://www.dubaichronicle.com/2017/09/24/a-signature-lexus-lx-570-debuts-in-uae/
7. Bambridge, J. (2017, July 12). Lexus hybrid sales in the UAE grow by 225% in H1 2017. Retrieved from http://www.constructionweekonline.com/article-45356-lexus-hybrid-sales-in-the-uae-grow-by-225-in-h1-2017/
8. Yap, C. (2017, December 19). Every Toyota/Lexus model to be ‘electrified’ by 2025. Retrieved from  http://www.motortrader.com.my/news/every-toyotalexus-model-to-be-electrified-by-2025/

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1. “No Time to Cook? Maybe a Cyber Chef Can Help,” Inc.com, 17 October 2014.http://www.inc.com/associated-press/no-time-to-cook-maybe-a-cyber-sous-chef-can-help.html
2. “Blue Apron confirms $2 billion valuation in latest funding round,” MarketWatch, 9 June 2015 https://www.marketwatch.com/story/blue-apron-confirms-2-billion-valuation-in-latest-funding-round-2015-06-09-151033327
3. Elizabeth Royte, “One-Third of Food Is Lost or Wasted: What Can Be Done,” National Geographic, 13 October 2014. http://news.nationalgeographic.com/news/2014/10/141013-food-waste-national-security-environment-science-ngfood/