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Our agency specializes in helping companies build emotional bonds with consumers by enhancing the essence, story, and experience of their brands

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Lab

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Pioneering the science behind the bonds we form with the brands we use and love

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Customized software that fuels the bonds between brands and their stakeholders

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How Sweet It Is

Exploring Hershey’s Brand Intimacy profile

Dove Flies to First Place

Southwest Airlines Continues to Soar

Pin It to Win It

American Express Does It Best

Making Sense of the Magic of Disney Parks

Exploring why consumers feel so close to this beloved brand

Brand Intimacy is critical for Uber and Careem

Would a merger lead to greater heights of intimacy?

What’s Going on with Google?

Exploring key insights into an intimate technology brand

Crowning a New Champion of Brand Intimacy

Unpacking Disney’s ascent to the top

UAE telecom brands comparison

Comparison of UAE telecom brands from a brand intimacy perspective

Big, Bad, and Ugly

The tumultuous branding year in review

How Emirates Airlines Soared to  New Heights of Intimacy

Taking off with UAE customers in an industry that often remains grounded

Decoding the Connections We Build with Our Favorite Celebrities

Presenting top performers and key findings from our BFF study

Women & Brand Intimacy

A perspective on how women bond with the brands they love in the U.S., Mexico, and the UAE

Building Bonds with Beverage Brands

A snapshot of the industry and its most intimate brands

How Consumers Connect with Health & Hygiene Brands

A snapshot of the industry and its most intimate brands

4 Essential Findings for Financial Services Brands

What marketers need to know about consumers in this category

How Sweet It Is

Exploring Hershey’s Brand Intimacy profile

Dove Flies to First Place

Southwest Airlines Continues to Soar

Pin It to Win It

American Express Does It Best

Making Sense of the Magic of Disney Parks

Exploring why consumers feel so close to this beloved brand

Brand Intimacy is critical for Uber and Careem

Would a merger lead to greater heights of intimacy?

What’s Going on with Google?

Exploring key insights into an intimate technology brand

Crowning a New Champion of Brand Intimacy

Unpacking Disney’s ascent to the top

Big, Bad, and Ugly

The tumultuous branding year in review

How Emirates Airlines Soared to  New Heights of Intimacy

Taking off with UAE customers in an industry that often remains grounded

Decoding the Connections We Build with Our Favorite Celebrities

Presenting top performers and key findings from our BFF study

Women & Brand Intimacy

A perspective on how women bond with the brands they love in the U.S., Mexico, and the UAE

Building Bonds with Beverage Brands

A snapshot of the industry and its most intimate brands

How Consumers Connect with Health & Hygiene Brands

A snapshot of the industry and its most intimate brands

4 Essential Findings for Financial Services Brands

What marketers need to know about consumers in this category

The Intimacy of Athletics in the Apparel Industry

A glimpse into the “athleisure” trend and the dominance of Nike

UAE telecom brands comparison

Comparison of UAE telecom brands from a brand intimacy perspective

Supermarket and convenience store apps

Peer-to-peer loans

Carsharing Brands Head-to-Head Mexico

Food Delivery Brands Head-to-Head

Mobile Payment Apps Head-to-Head

We tested six P2P payment services to see which has the best user experience

Meal Kit Brands Revisited

Reexamining this exciting category to see what's changed

Meal Kit Brands

We set out to test which meal kit brand is best

Car-Sharing Brands Head-to-Head

See what happens when MBLM test drives the top car-sharing brands

One Year with the Apple Watch

Users are Conflicted, Confounded, and Critical

The Six-month Itch

A Month With the Apple Watch

An Entirely New Kind of Intimate