Stories Archive - Lab

Agency

Home About Us Our Network Our Services Our Work News Careers Contact Us

Our agency specializes in helping companies build emotional bonds with consumers by enhancing the essence, story, and experience of their brands

See More

Lab

Home Book Brand Intimacy Study Overview COVID 2020 Prior Years Resources Brand Famous Figures Library Contact Us

Pioneering the science behind the bonds we form with the brands we use and love

See More

Platform

Home BrandOS PresentationOS FAQs Contact Us

Customized software that fuels the bonds between brands and their stakeholders

See More

En defensa de la investigación en marca

Un breve recuento de cómo Reddit puso en jaque a WallStreet

La inclusión es más que pintar tu logo de arcoíris

2021, ¿y ahora qué?

¿Por qué es importante que lo que hace y lo que dice tu marca sea coherente?

5 razones por las que tu marca necesita un eCommerce

3D for Successful Sales Presentations

Exploring a new dimension for engaging presentations, during and beyond the pandemic.

Escape & Enjoyment

The dominance of media & entertainment brands during the pandemic

The Evolving World of Automotive Brands

Driving intimate relationships forward during a pandemic

Keeping Us Connected

Technology & telecommunications brands in a time of crisis

The Transformation of Retail

The changing retail landscape during COVID

Bonding with Consumer Goods Brands

Our changing consumption and habits during the pandemic

Our Connection to Fast Food During the Pandemic

How the industry provided comfort in trying times

The Increased Intimacy of Beverage Brands

Providing comfort in challenging times

How Health & Hygiene Brands Are Building Intimacy During the Pandemic

The differing approaches of Olay and Dove

Who’s Paying It Forward?

The evolving role of financial services brands during the pandemic

The Increasing Need to Connect

Apps & social platforms during the pandemic

Marketing’s Next Normal

Four Strategies for Building Stronger Connections with Consumers

En defensa de la investigación en marca

Un breve recuento de cómo Reddit puso en jaque a WallStreet

La inclusión es más que pintar tu logo de arcoíris

2021, ¿y ahora qué?

¿Por qué es importante que lo que hace y lo que dice tu marca sea coherente?

5 razones por las que tu marca necesita un eCommerce

3D for Successful Sales Presentations

Exploring a new dimension for engaging presentations, during and beyond the pandemic.

The Evolving World of Automotive Brands

Driving intimate relationships forward during a pandemic

The Increased Intimacy of Beverage Brands

Providing comfort in challenging times

Who’s Paying It Forward?

The evolving role of financial services brands during the pandemic

Marketing’s Next Normal

Four Strategies for Building Stronger Connections with Consumers

How to Align Marketing and Sales for Greater Outcomes

Strategies for B2B companies to effectively engage audiences through internal alignment

hygiene products from Dove, Olay, Nivea and Crest hero image

Dove Today

The changing voice of the most intimate health & hygiene brand

hero image of fries, coffee and sandwich

Fast Food & COVID-19

How consumers are talking about their favorite fast food brands during the pandemic.

3 financial services cards

Financial Services Brands & COVID-19

Examining how banks are communicating and connecting during the pandemic

beverages bottles and can

Beverage Brands Today

The Changing Landscape of Beverages during COVID-19

consumer goods hero

The Power of Nostalgia

How consumer goods are providing comfort and relief during these trying times

Technology Brands and COVID-19

Seizing the moment

UAE telecom brands comparison

Comparison of UAE telecom brands from a brand intimacy perspective

Supermarket and convenience store apps

Peer-to-peer loans

Carsharing Brands Head-to-Head Mexico

Food Delivery Brands Head-to-Head

Mobile Payment Apps Head-to-Head

We tested six P2P payment services to see which has the best user experience

Meal Kit Brands Revisited

Reexamining this exciting category to see what's changed

Meal Kit Brands

We set out to test which meal kit brand is best

Car-Sharing Brands Head-to-Head

See what happens when MBLM test drives the top car-sharing brands

One Year with the Apple Watch

Users are Conflicted, Confounded, and Critical

The Six-month Itch

A Month With the Apple Watch

An Entirely New Kind of Intimate

Escape & Enjoyment

The dominance of media & entertainment brands during the pandemic

Keeping Us Connected

The Transformation of Retail

Bonding with Consumer Goods Brands

Our Connection to Fast Food During the Pandemic

How Health & Hygiene Brands Are Building Intimacy During the Pandemic

The differing approaches of Olay and Dove

The Increasing Need to Connect

Apps & social platforms during the pandemic