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Our agency specializes in helping companies build emotional bonds with consumers by enhancing the essence, story, and experience of their brands

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Lab

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Pioneering the science behind the bonds we form with the brands we use and love

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Customized software that fuels the bonds between brands and their stakeholders

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The Financial Services Standstill

Mixed performance as COVID continues to dominate our lives

Finding Comfort During the Pandemic

Connecting to What Matters

Health & Hygiene Brands Stay Relevant During COVID

The Growing Emotional Bonds Between Consumers and Beverage Brands

The Booming Business of Fast Food

How an Industry Thrives During the Pandemic

Facilitating Communication & Interaction During the Pandemic

Technology & telecommunications brands in the time of COVID

The Growing Dominance of Retail

How the industry is building stronger emotional bonds

Driving Ultimate Brand Relationships

Automotive Brands in the time of COVID

Fun & Games

The continued strength of media & entertainment brands during COVID

En defensa de la investigación en marca

Un breve recuento de cómo Reddit puso en jaque a WallStreet

La inclusión es más que pintar tu logo de arcoíris

y tu marca tendría que saber reflejarlo

2021, ¿y ahora qué?

4 tips para encaminar a tu marca a tener un gran año

¿Por qué es importante que lo que hace y lo que dice tu marca sea coherente?

Todos conocemos alguna marca cuya comunicación nos parece muy creativa o hasta inspiradora, pero… ¿qué pasa cuando esto queda solamente en lo discursivo y no se plasma en acciones? Por ejemplo, una marca que se jacte de ser muy incluyente o de estar preocupada por el medio ambiente pero que, en sus acciones reales, estos […]

5 razones por las que tu marca necesita un eCommerce

Por qué decimos que, hoy más que nunca, tener un e-commerce puede ayudarte a potenciar tu marca hacia el futuro Por Eduardo Gutiérrez y Santiago Espinosa, Consultores de Estrategia en MBLM MX

3D for Successful Sales Presentations

Exploring a new dimension for engaging presentations, during and beyond the pandemic.

Escape & Enjoyment

The dominance of media & entertainment brands during the pandemic

En defensa de la investigación en marca

Un breve recuento de cómo Reddit puso en jaque a WallStreet

La inclusión es más que pintar tu logo de arcoíris

2021, ¿y ahora qué?

¿Por qué es importante que lo que hace y lo que dice tu marca sea coherente?

5 razones por las que tu marca necesita un eCommerce

3D for Successful Sales Presentations

Exploring a new dimension for engaging presentations, during and beyond the pandemic.

Marketing’s Next Normal

Four Strategies for Building Stronger Connections with Consumers

How to Align Marketing and Sales for Greater Outcomes

Strategies for B2B companies to effectively engage audiences through internal alignment

hygiene products from Dove, Olay, Nivea and Crest hero image

Dove Today

The changing voice of the most intimate health & hygiene brand

hero image of fries, coffee and sandwich

Fast Food & COVID-19

How consumers are talking about their favorite fast food brands during the pandemic.

3 financial services cards

Financial Services Brands & COVID-19

Examining how banks are communicating and connecting during the pandemic

beverages bottles and can

Beverage Brands Today

The Changing Landscape of Beverages during COVID-19

consumer goods hero

The Power of Nostalgia

How consumer goods are providing comfort and relief during these trying times

Technology Brands and COVID-19

Seizing the moment

back view of a cellphone with case showing different app logos

Why Social? Why Now? 

How apps & social platforms are building emotional bonds during these uncertain times

Women and Brand Intimacy

How women are connecting with brands in the US, Mexico, and the UAE

Luxury: Dior Shines Brightest

Examining Dior's growth in the Luxury industry

UAE telecom brands comparison

Comparison of UAE telecom brands from a brand intimacy perspective

Supermarket and convenience store apps

Peer-to-peer loans

Carsharing Brands Head-to-Head Mexico

Food Delivery Brands Head-to-Head

Mobile Payment Apps Head-to-Head

We tested six P2P payment services to see which has the best user experience

Meal Kit Brands Revisited

Reexamining this exciting category to see what's changed

Meal Kit Brands

We set out to test which meal kit brand is best

Car-Sharing Brands Head-to-Head

See what happens when MBLM test drives the top car-sharing brands

One Year with the Apple Watch

Users are Conflicted, Confounded, and Critical

The Six-month Itch

A Month With the Apple Watch

An Entirely New Kind of Intimate

The Financial Services Standstill

Mixed performance as COVID continues to dominate our lives

Finding Comfort During the Pandemic

Connecting to What Matters

Health & Hygiene Brands Stay Relevant During COVID

The Growing Emotional Bonds Between Consumers and Beverage Brands

The Booming Business of Fast Food

How an Industry Thrives During the Pandemic

Facilitating Communication & Interaction During the Pandemic

Technology & telecommunications brands in the time of COVID

The Growing Dominance of Retail

How the industry is building stronger emotional bonds

Driving Ultimate Brand Relationships

Automotive Brands in the time of COVID

Fun & Games

The continued strength of media & entertainment brands during COVID

Escape & Enjoyment

The dominance of media & entertainment brands during the pandemic

The Evolving World of Automotive Brands

Driving intimate relationships forward during a pandemic

Keeping Us Connected

Technology & telecommunications brands in a time of crisis

The Transformation of Retail

The changing retail landscape during COVID

Bonding with Consumer Goods Brands

Our changing consumption and habits during the pandemic

Our Connection to Fast Food During the Pandemic

How the industry provided comfort in trying times

The Increased Intimacy of Beverage Brands

Providing comfort in challenging times