Stories Archive - Lab

Agency

Home About Us Our Network Our Services Our Work News Careers Contact Us

Our agency specializes in helping companies build emotional bonds with consumers by enhancing the essence, story, and experience of their brands

See More

Lab

Home Book Brand Intimacy Study Brand Famous Figures Library Contact Us

Pioneering the science behind the bonds we form with the brands we use and love

See More

Platform

Home BrandOS PresentationOS FAQ & Support Contact US

Customized software that fuels the bonds between brands and their stakeholders

See More

Marketing’s Next Normal

Four Strategies for Building Stronger Connections with Consumers

hygiene products from Dove, Olay, Nivea and Crest hero image

Dove Today

hero image of fries, coffee and sandwich

Fast Food & COVID-19

3 financial services cards

Financial Services Brands & COVID-19

beverages bottles and can

Beverage Brands Today

consumer goods hero

The Power of Nostalgia

How consumer goods are providing comfort and relief during these trying times

Technology Brands and COVID-19

Seizing the moment

back view of a cellphone with case showing different app logos

Why Social? Why Now? 

How apps & social platforms are building emotional bonds during these uncertain times

Women and Brand Intimacy

How women are connecting with brands in the US, Mexico, and the UAE

Luxury: Dior Shines Brightest

Examining Dior's growth in the Luxury industry

woman with hand under her chin showing a watch

Luxury Brands: High costs, Low connections

The dichotomy of performance

Nike: Just Doing It

Examining Nike’s consistent Brand Intimacy performance and dominance in Apparel

person in a car driving with automotive log on the side of image

Chevy Wins the Hearts of American Consumers

Examining this leader’s emotional power

appliances-hero-image showing woman taking stuffed toy out of washing machine and child excited

Whirlpool: Leading the Pack

Appliance Industry Struggles to Build Emotional Connections

fast-food-hero-image of man eating a burger

Chick-fil-A: Climbing the Brand Intimacy Rankings

Examining the emotional bonds this chicken leader has built

retail-hero-image of man delivering a box

Dimensioning the Dominance of Amazon

From great to exceptional

Bubbling at the Top

Coca-Cola continues to lead, although challengers are emerging

Marketing’s Next Normal

Four Strategies for Building Stronger Connections with Consumers

hygiene products from Dove, Olay, Nivea and Crest hero image

Dove Today

hero image of fries, coffee and sandwich

Fast Food & COVID-19

3 financial services cards

Financial Services Brands & COVID-19

beverages bottles and can

Beverage Brands Today

consumer goods hero

The Power of Nostalgia

How consumer goods are providing comfort and relief during these trying times

Technology Brands and COVID-19

Seizing the moment

back view of a cellphone with case showing different app logos

Why Social? Why Now? 

How apps & social platforms are building emotional bonds during these uncertain times

Women and Brand Intimacy

How women are connecting with brands in the US, Mexico, and the UAE

Luxury: Dior Shines Brightest

Examining Dior's growth in the Luxury industry

woman with hand under her chin showing a watch

Luxury Brands: High costs, Low connections

The dichotomy of performance

Nike: Just Doing It

Examining Nike’s consistent Brand Intimacy performance and dominance in Apparel

person in a car driving with automotive log on the side of image

Chevy Wins the Hearts of American Consumers

Examining this leader’s emotional power

appliances-hero-image showing woman taking stuffed toy out of washing machine and child excited

Whirlpool: Leading the Pack

Appliance Industry Struggles to Build Emotional Connections

fast-food-hero-image of man eating a burger

Chick-fil-A: Climbing the Brand Intimacy Rankings

Examining the emotional bonds this chicken leader has built

retail-hero-image of man delivering a box

Dimensioning the Dominance of Amazon

From great to exceptional

Bubbling at the Top

Coca-Cola continues to lead, although challengers are emerging

UAE telecom brands comparison

Comparison of UAE telecom brands from a brand intimacy perspective

Supermarket and convenience store apps

Peer-to-peer loans

Carsharing Brands Head-to-Head Mexico

Food Delivery Brands Head-to-Head

Mobile Payment Apps Head-to-Head

We tested six P2P payment services to see which has the best user experience

Meal Kit Brands Revisited

Reexamining this exciting category to see what's changed

Meal Kit Brands

We set out to test which meal kit brand is best

Car-Sharing Brands Head-to-Head

See what happens when MBLM test drives the top car-sharing brands

One Year with the Apple Watch

Users are Conflicted, Confounded, and Critical

The Six-month Itch

A Month With the Apple Watch

An Entirely New Kind of Intimate