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Our agency specializes in helping companies build emotional bonds with consumers by enhancing the essence, story, and experience of their brands

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Pioneering the science behind the bonds we form with the brands we use and love

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Platform

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Customized software that fuels the bonds between brands and their stakeholders

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Agency

Home About Us Our Network Our Services Our Work News Careers Contact Us

Lab

Home Book Study Ranking Tool Industries Webinar Series Stories Contact Us

Platform

Home BrandOS PresentationOS FAQ & Support Contact US

Stories

4 Essential Findings for Financial Services Brands

What marketers need to know about consumers in this category

The Intimacy of Athletics in the Apparel Industry

Analyzing the Undisputed Champion of Brand Intimacy

Can Hospitality Brands Find a More Intimate Future?

Careem: The Trap of Inaction

Driving at the Top: How Lexus Builds Intimate Brand Relationships

Exploring the essence of a leading automotive brand in the UAE

How Media & Entertainment Brands Make Us Fall in Love

Decoding our infatuation with the most intimate industry

Apps & Social Platforms Have an Intimacy Problem: Part II

Five strategies for overcoming barriers to Brand Intimacy

Apps & Social Platforms Have an Intimacy Problem: Part I

Understanding barriers to Brand Intimacy

Charting Jeep’s Roadmap to Greater Brand Intimacy

A look back on a year of successfully leveraging emotion

Supermarket and convenience store apps

Evaluating the in-app shopping experiences of six brands

The Smartphone Ecosystem

How technology brands build and maintain Brand Intimacy

Peer-to-peer loans

Which brand has the best P2P platform and user experience?

A Lot of Likes, but Not Much Love

Why social media giants struggle to build Brand Intimacy

Beauty and the Brands

How Olay and Dove take different approaches to building Brand Intimacy

Chipotle: The Brand Intimacy Enigma

How one burrito chain builds and breaks consumer bonds

Avoiding An Intimacy Tailspin

Despite their efforts to improve, airlines struggle to build bonds with customers

4 Essential Findings for Financial Services Brands

What marketers need to know about consumers in this category

The Intimacy of Athletics in the Apparel Industry

Analyzing the Undisputed Champion of Brand Intimacy

Can Hospitality Brands Find a More Intimate Future?

Careem: The Trap of Inaction

Driving at the Top: How Lexus Builds Intimate Brand Relationships

Exploring the essence of a leading automotive brand in the UAE

How Media & Entertainment Brands Make Us Fall in Love

Decoding our infatuation with the most intimate industry

Apps & Social Platforms Have an Intimacy Problem: Part II

Five strategies for overcoming barriers to Brand Intimacy

Apps & Social Platforms Have an Intimacy Problem: Part I

Understanding barriers to Brand Intimacy

Charting Jeep’s Roadmap to Greater Brand Intimacy

A look back on a year of successfully leveraging emotion

The Smartphone Ecosystem

How technology brands build and maintain Brand Intimacy

A Lot of Likes, but Not Much Love

Why social media giants struggle to build Brand Intimacy

Beauty and the Brands

How Olay and Dove take different approaches to building Brand Intimacy

Chipotle: The Brand Intimacy Enigma

How one burrito chain builds and breaks consumer bonds

Avoiding An Intimacy Tailspin

Despite their efforts to improve, airlines struggle to build bonds with customers

Ben & Jerry’s Secret Ingredients for Brand Intimacy

Rewriting the recipe for success in the consumer goods industry

Decoding the Intimacy of Theme Parks

Lessons in building consumer bonds from the most amusing industry