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Our agency specializes in helping companies build emotional bonds with consumers by enhancing the essence, story, and experience of their brands

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Pioneering the science behind the bonds we form with the brands we use and love

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Platform

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Customized software that fuels the bonds between brands and their stakeholders

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Agency

Home About Us Our Network Our Services Our Work News Careers Contact Us

Lab

Home Book Brand Intimacy Study Overview Dashboard Industries Resources Webinar Series BFF Stories Contact Us

Platform

Home BrandOS PresentationOS FAQ & Support Contact US

Stories

Chick-fil-A: Climbing the Brand Intimacy Rankings

Examining the emotional bonds this chicken leader has built

Dimensioning the Dominance of Amazon

Bubbling at the Top

With Amazon now in the UAE, what does it mean for local retailers?
How Sweet It Is

How Sweet It Is

The Importance of Building Brand Intimacy Between Online Retailers and Their Customers

Why e-commerce platforms need to leverage brand intimacy and build emotional connections with consumers
Dove Flies to First Place

Dove Flies to First Place

Following Dove’s rise to the top of the health & hygiene industry
Southwest Airlines Continues to Soar

Southwest Airlines Continues to Soar

Exploring how the top travel brand keeps flying high

How to Build Brand Intimacy Among Millennials

A quick guide on how brands can build ultimate brand relationships with millennials
Pin It to Win It

Pin It to Win It

Understanding Pinterest’s dominance in the apps & social platforms industry
American Express Does It Best

American Express Does It Best

Exploring the most intimate financial services brand 
Making Sense of the Magic of Disney Parks

Making Sense of the Magic of Disney Parks

Exploring why consumers feel so close to this beloved brand

Brand Intimacy is critical for Uber and Careem

Could a merger of two troubled brands lead to greater heights of intimacy?

How to Build a Brand Based on the Science of Intimacy

A quick guide on how to build a brand by leveraging brand intimacy
What’s Going on with Google?

What’s Going on with Google?

Exploring key insights into an intimate technology brand
Crowning a New Champion of Brand Intimacy

Crowning a New Champion of Brand Intimacy

Unpacking Disney’s ascent to the top

UAE telecom brands comparison

Comparison of UAE telecom brands from a brand intimacy perspective

Chick-fil-A: Climbing the Brand Intimacy Rankings

Examining the emotional bonds this chicken leader has built

Dimensioning the Dominance of Amazon

Bubbling at the Top

With Amazon now in the UAE, what does it mean for local retailers?
How Sweet It Is

How Sweet It Is

The Importance of Building Brand Intimacy Between Online Retailers and Their Customers

Why e-commerce platforms need to leverage brand intimacy and build emotional connections with consumers
Dove Flies to First Place

Dove Flies to First Place

Following Dove’s rise to the top of the health & hygiene industry
Southwest Airlines Continues to Soar

Southwest Airlines Continues to Soar

Exploring how the top travel brand keeps flying high

How to Build Brand Intimacy Among Millennials

A quick guide on how brands can build ultimate brand relationships with millennials
Pin It to Win It

Pin It to Win It

Understanding Pinterest’s dominance in the apps & social platforms industry
American Express Does It Best

American Express Does It Best

Exploring the most intimate financial services brand 
Making Sense of the Magic of Disney Parks

Making Sense of the Magic of Disney Parks

Exploring why consumers feel so close to this beloved brand

Brand Intimacy is critical for Uber and Careem

Could a merger of two troubled brands lead to greater heights of intimacy?

How to Build a Brand Based on the Science of Intimacy

A quick guide on how to build a brand by leveraging brand intimacy
What’s Going on with Google?

What’s Going on with Google?

Exploring key insights into an intimate technology brand
Crowning a New Champion of Brand Intimacy

Crowning a New Champion of Brand Intimacy

Unpacking Disney’s ascent to the top

Big, Bad, and Ugly

The tumultuous branding year in review