Articles

Our perspectives on emotion and intimacy in brands

Brand Intimacy Dimensioned Across Three Ecosystems: Our Bodies, Our Smartphones, and Our Homes

New perspectives on how we connect with brands in different environments

An image of people walking down a street with the word hyvh.

LVMH: A Lesson in Luxury

Why Luxury Brands Struggle to Build Strong Emotional Connections

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Disney: A Best-in-Class Brand

How Disney continues to dominate the Brand Intimacy Rankings

A group of people holding up phones with hbo, espn, fox, and cbs logos.

The Continued Strength of the Smartphone Ecosystem

Exploring the Different Components within the Smartphone Ecosystem

A group of people are silhouetted in front of a colorful background.

Dimensioning the Four Forms of Intimacy

How consumers are getting “intimate” with brands

A woman holding a game controller in front of a pink background.

Gaming Gets Intimate

Comparing the performance of the top-ranking gaming brands

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