Championing the New PayPal Brand Central
MBLM, the Brand Intimacy Agency focused on strategy, design, creative, and technology, announced today that it has received a platinum MarCom Award for PayPal’s Brand Central in the category of Brand Management & Social Collaboration. MBLM was recognized for successfully creating an extensive brand management platform for PayPal that launched earlier this year.
PayPal (Nasdaq: PYPL), founded in 1998, is a global payments platform with 192 million active customer accounts in more than 200 markets. It enables customers to receive payments in over 100 currencies. Following a rebranding in 2014, the company wanted to better support its brand for its 18,000 employees and network of partners and agencies by providing robust tools, insights, assets, and guidelines.
Some key aspects of Brand Central include a dynamic Pulse screen that welcomes users and promotes the latest marketing news and achievements from across the PayPal global network. There is also an extensive library of company research that delivers insights according to market or audience segment. Additionally, Brand Central features an extensive image bank, detailed brand guidelines, and a dynamic help desk that streamlines all requests, reviews, and assistance.
“Following a soft launch earlier this year, we have been thrilled to see the use and adoption of Brand Central increasing,” stated Mario Natarelli, MBLM’s managing partner. “With a single destination for the brand now available, we’ve witnessed a stronger understanding and governance around the PayPal brand with more ‘onbrand’ results.”