A Digital Showcase for Dubai’s Aviation Developer
Connecting DAEP with audiences and stakeholders through a singular website solution
- Designed a web interface and produced content to effectively communicate the organization’s complex “phase-based” development initiatives
- Tailored content to present detailed project information and the organization’s capabilities
- Integrated the website with an e-government production environment
- Met government guidelines for website excellence with accessible, user-centric design
Dubai Aviation Engineering Projects (DAEP) is the government entity behind developing the world’s largest and busiest airports. MBLM had previously partnered with DAEP for a transformation of its brand. Leveraging this new brand and its design system, we created a total website solution to boost connections within the organization as well as with external audiences.
A cross-functional team of MBLM UX designers, writers, and developers worked together to deliver a total website solution from planning, design, and content creation to development, launch, and platform integration. Best practices and user-friendly design were at the core of the project, meeting the requirements of Dubai’s excellence model for smart websites. The content was crafted to reflect the ambition of DAEP while conveying the organization’s breadth of capabilities, from design and master planning to infrastructure development and construction.
The website also created a common ground for DAEP to effectively align with audiences, from providing employees easy access to all available resources on a consolidated page to redirecting current or prospective vendors to the appropriate channels.
The new website launched during the coronavirus pandemic, an especially challenging time for the aviation industry. However, the first 30 days saw the website ranking in search engines and attracting several visitors. The average engagement time on each page was 2 minutes, which is comparable to the benchmark for webpage session times.