A cross-functional team of MBLM UX designers, writers, and developers worked together to deliver a total website solution from planning, design, and content creation to development, launch, and platform integration. Best practices and user-friendly design were at the core of the project, meeting the requirements of Dubai’s excellence model for smart websites. The content was crafted to reflect the ambition of DAEP while conveying the organization’s breadth of capabilities, from design and master planning to infrastructure development and construction.
The website also created a common ground for DAEP to effectively align with audiences, from providing employees easy access to all available resources on a consolidated page to redirecting current or prospective vendors to the appropriate channels.