Boosting a Health Start-up
Providing Strategic Advisory and Distinctive Design to Fuel Growth
When three seasoned entrepreneurs formed the Nordic Nutrition Group and were looking for a branding agency to help them bring their new company’s vision of improving people’s wellness to life, they approached MBLM for help.
NNG had developed a strong product sourcing and production platform for their first product, an omega-3 oil, but were seeking strategic and creative branding advice and design to conceptualize the offering and refine the go-to-market strategy.
As NNG was already speaking with potential customers, time was of the essence.
MBLM partnered with NNG to quickly develop a strong brand essence for the offering, including naming, logo, packaging and visual style. The brand promise: “boosting your health the safe, ethical and eco-friendly way” was brought to life with “evoltr,” a distinctive, evocative name, accompanied by a minimalistic, modern design.
Once these elements were in place, we developed an engaging and educational ecosystem to share the company’s story and build trust in it and its products. We started with a visually simple, yet stunning, website that introduces NNG and evoltr.
We also created corporate and product brand materials, like a two-page flyer, a retail POS, business cards and a company presentation, to enable the newly formed company to tell a cohesive story about its endeavors and present a unified presence to its different audiences in different settings.
The distinctive modern aesthetic of evoltr has received a strong positive response amongst target customers and the brand is already on its way into new markets.
“We came to MBLM with a high quality omega-3 oil and a clear vision, but we needed a platform and concept to help us externally communicate a strong message and get our product out to the right sales channels—both in Denmark and internationally.
From the start, MBLM has been on the same page as us and we’ve felt how deeply involved and committed they are to our idea and mission of helping adults and children improve their health. They created a concept, identity and platform that embodies our Nordic ethos and our high-quality products, within a tight timeline. The feedback we’ve gotten from our sales channels in the US and China has been unsurpassed. The work that MBLM did is exactly what our partners wanted and it has opened even more doors to us.
We’ve had a great collaboration with the team in Stockholm and have been on an exciting journey so far. We’re looking forward to continuing our work together.”
– Brian Sussemiehl, Evoltr Founder , Nordic Nutrition Group
MBLM continues to partner with NNG to help set the brand up for growth across the health category, including strategic advisory, content and design in support of the company’s product expansion line, with offerings like a children’s omega-3 oil and co-branded offers with organic food chains.