Redefining Online Presence for Greater Impact

A Modern Website Design to Enhance Communication, Improve User Experience, and Support Future Growth.

Challenge
Rawabi Holding, a leading conglomerate in Saudi Arabia’s contracting, industrial, and offshore services sectors, faced awareness challenges due to its outdated and fragmented digital presence. Despite its exponential growth, Rawabi’s website, and digital channels did not reflect its scale, ambition, and perceptions as an innovative company. The existing content lacked the quality and modernity needed to accurately showcase Rawabi’s extensive portfolio. The outdated website architecture was not scalable or easy to manage, complicating ongoing content updates.

Client

Rawabi Holding

Office

Dubai

Services

Web Design Web Development Technology & Integration
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Solution
To address these challenges, MBLM carried out a complete redesign of Rawabi’s website. We developed a sleek, modern design that captured their people-first and future-focused spirit while appealing to a wider audience. We built the website’s information architecture to highlight the significance of each service, subsidiary, and joint venture, emphasizing their interrelationships, how they complement one another, and their connection to the holding group. Additionally, we implemented a state-of-the-art headless CMS technology to enhance scalability, security, content delivery, and improve the user experience. By establishing everything under a new domain, rawabi.com, we created the central hub for Rawabi’s online presence. A multi-city photo and video shoot was conducted across different locations in Saudi Arabia to build a robust media library that showcased Rawabi in its true essence, its innovation, scale, and diverse range of services. Integrating these compelling media assets into their digital platforms significantly enhanced Rawabi’s online presence, positioning the company as a visionary and innovative leader.

As part of the overhaul, we integrated HubSpot, a CRM tool on which we created a new inbound marketing strategy, and designed modern, dynamic digital templates for their monthly newsletters, memos, and magazine to engage both internal and external stakeholders. HubSpot was customized to manage a database of more than 100,000 contacts, each grouped and assigned its own workflow. Additionally, we created templates that are easily customizable through an intuitive interface. This feature enabled users to preview and approve the newsletter and magazine accurately before publication. As a result, Rawabi can now edit and publish their monthly newsletter digitally through their content management system, reducing CO2 emissions, printing and transporting fewer paper magazines, and having a positive effect on their ESG goals.

Overhead shot of the Rawabi quarterly digital magazine design layout against a grey background.

Results

  • A modern website that enhances stakeholder communication and user experience.
  • A secure, scalable, and user-friendly headless website to support future growth.
  • Streamlined content workflows, including editor roles, and approvals on updates via their headless content management system.
  • Media content that accurately represents Rawabi’s people-first approach, innovation, and extensive operations.
  • Improved online presence.
  • Effortless editing and publishing of monthly newsletters and magazines through a new programmable web application, without requiring HTML/CSS programming expertise.
  • New and enhanced CRM capabilities via HubSpot for managing marketing communications internally, and externally.
Overhead shot of all of Rawabi’s digital work, including full page screenshots of landing pages from the Rawabi website, images from the custom photoshoot, UI design elements, and the newsletter design.

Related Work

As Rawabi expanded into international markets and diversified its portfolio, the brand struggled to keep pace with this dynamic growth. In response to this, MBLM began with dynamic workshops to thoroughly understand Rawabi’s growth paired with its challenges. During these sessions, the chairman’s vision of staying ahead of the curve emerged as a cornerstone truth. This vision became the foundation of the new brand promise, “ Empower Next,” reflecting Rawabi’s commitment to continuous innovation while staying true to its core platform, “Powered by People.” To address the issue of brand fragmentation caused by their rapid expansion, we restructured Rawabi’s brand architecture to define the hierarchy and relationships among its subsidiaries, joint ventures, and endorsed brands, ensuring consistent branding across the organization.
Rawabi Holding—Transforming a Saudi Conglomerate for a New Era
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