![a man standing with a black umbrella with the BX+ logo.](https://mblm.com/wp-content/uploads/2023/01/BX_CaseStudy_Hero.jpg)
Reflecting a Brand’s Growing Stature
A new strategy and design to foster expansion
- Fastest Growing Retail Bank 2017 award winner
- Fastest Growing Corporate Bank 2017 award winner
- 2018 portfolio reached more than 40,000 million pesos
- Significant increase in branch offices in Mexico City and throughout Mexico
BX+ (with its association “Go for more,” due to the idea it conveys in Spanish) is a financial institution that aims to create simple and personalized solutions through impeccable service.
MBLM was tasked with updating BX+ with a brand promise and identity that would facilitate reaching new audiences and help them open more branch offices throughout Mexico.
![Example of two vertical banner showing how to apply the design identity for BX+](https://mblm.com/wp-content/uploads/2023/01/BX_CaseStudy_1_100.jpg)
After a thorough assessment phase, an opportunity to focus the brand as the best of its kind in the financial sector emerged. We defined a series of target audiences including real estate firms and the agriculture and livestock sector and created specific brand orientations for each client’s unique needs.
![Example of the brand identity developed for BX+ applied to a web page](https://mblm.com/wp-content/uploads/2023/01/BX_CaseStudy_2_50.jpg)
![Example of a kiosk designed for BX+](https://mblm.com/wp-content/uploads/2023/01/BX_CaseStudy_3_50.jpg)
MBLM defined a personality and a verbal and visual identity to further align the brand. The visual identity uses a design aesthetic that helps us to convey complex ideas in an easy and accessible manner. The unique geometric and angular illustration style was created to set BX+ apart form the competition. This style is characterized by the presence of hatch patterns within the color overlay. The hatch patterns add compelling details, such as depth and impact.
![Examples of printed material including letterhead, envelope, business cards and folders](https://mblm.com/wp-content/uploads/2023/01/BX_CaseStudy_4_50.jpg)
![Examples of credit cards with the brand identity of BX+ applied](https://mblm.com/wp-content/uploads/2023/01/BX_CaseStudy_5_50.jpg)
![Examples of the brand identity applied in internal architectural spaces](https://mblm.com/wp-content/uploads/2023/01/BX_CaseStudy_6_100.jpg)
![Examples of the brand identity applied in external architectural spaces](https://mblm.com/wp-content/uploads/2019/12/BX_CaseStudy_6_2_100.jpg)
We also designed flexible branch offices, to help facilitate the rapid expansion that BX+ had set its sights on.
The result is a more original, modern and professional brand that manages to convey the seriousness and service quality that BX+’s clients are looking.
![Two mobile phones with examples of the brand identity applied to a web page for BX+](https://mblm.com/wp-content/uploads/2023/01/BX_CaseStudy_7_50.jpg)
![Two mobile phones with examples of the brand identity applied to a web page for BX+, the news section and the navigation menu](https://mblm.com/wp-content/uploads/2023/01/BX_CaseStudy_8_50.jpg)