Revitalizing TYM’s Digital Presence for Global Expansion
A cutting-edge website to elevate brand presence, expand reach, and drive growth
Challenge
TYM, a brand renowned for its premium compact and utility tractors, had reached a crucial crossroads in its growth journey. While its quality products had earned the brand a strong reputation, its digital presence no longer reflected the innovation and ambition driving its expansion. With low brand awareness in new markets and a website that struggled to meet the expectations of modern customers due to inconsistencies and a lack of comprehensive product information, TYM found itself at a disadvantage. As TYM prepared to enter new markets, it became clear that a bold, fresh digital strategy was essential—one that would help the brand stand out and foster deeper engagement with key stakeholders.
Solution
MBLM partnered with TYM to create a transformative digital strategy that revitalized the company’s online presence and empowered its dealer network to drive sales and engagement. The journey began with rebuilding TYM’s website from the ground up, integrating advanced technologies like a headless CMS and state-of-the-art CRM. With refreshed content in both English and Korean, the new site ensured that the brand’s authentic voice and product offerings resonated across diverse markets.
Leveraging MBLM’s proprietary immersive enterprise solution, PresentationOS, we created an interactive 3D experience, allowing prospects and dealers to engage with tractors in a more dynamic and hands-on manner. The tractor configurator allowed users to customize products, with access to these features both online and on over 300 iPads across TYM’s global dealerships. This experience was further enhanced through the award-winning TYM 3D World on the website, offering an unparalleled interactive experience for both prospects and dealers.
To further fuel engagement, MBLM implemented a robust inbound marketing strategy, producing over 150 articles that enhanced SEO and steadily increased organic traffic. This content strategy ensured that TYM’s message reached customers at every stage of their journey, reinforcing the brand’s expertise and commitment to providing valuable, relevant information.
Results
- 150+ articles to date, a branded content strategy that boosted SEO and organic growth.
- 4 years of accolades for exceptional brand and digital transformation and experience.
- WEBBY Awards nomination for Best Practices sites that set the industry benchmark for cutting-edge and innovative web development, including personalized data experiences.
- Website and PresentationOS tractor configurator immersive 3D brand experience.
- 3D immersive digital experiences saved printing costs and supported sustainability.
