Social Media Listening and Measurement

To build a relevant and effective social media program that engages audiences in the culture of your brand, it is critical that you understand what is important to your audience, what motivates discussion, and what topics matter most. Insights gained through social media listening allow you to mine customer sentiment and behavior and understand the strengths, weaknesses, and opportunities for your brand across social networks. Among the many metrics that you could be analyzing from are favorites, likes, followers, comments, shares, and aggregate engagement and reach. With these, we will get you focused on the key performance indicators that matter most for your objectives.