Content Style and Editorial Guidelines

Our content and messaging teams document editorial conventions and guides for the creation of key content modules to ensure that brand tone and voice are emphasized and strengthened, not diluted over time. When responsibilities are delegated and internal client teams and businesses are responsible for creating content, this thorough approach is essential for ensuring that one voice and one consistent style is expressed among multiple authors and editors. Once a solid foundation is in place and makes its way into the hands of all of your writers, consistent, on-message brand content can be created that effectively and efficiently does its job across all channels. Once created, best practices dictate that brand guidelines be updated annually to address market shifts, lessons learned, and the natural evolution of the brand.