Architect your brand with impact

Intimate brands start with a strong foundation or core. We call this Essence. Here is where the brand is constructed for greater impact by creating an ownable force of attraction and connection.

Key Input

Business strategy, product roadmaps, research and competitive intelligence

Output & Influence

Brand consulting/ management and updates to core brand elements. Influence company culture brand equity, organization of products/services and sales.

Essence Story Experience

Key Input

Business strategy, product roadmaps, research and competitive intelligence

Output & Influence

Brand consulting/ management and updates to core brand elements. Influence company culture brand equity, organization of products/services and sales.

This is home to research and insights, naming, brand strategy, architecture, visual identity and design system. Utilizing established 
Brand Intimacy principles, brands are oriented toward their users, positioned to foster an emotional bond and designed to be distinctive. This aids in instinctive and fast decision making, mirroring the way people process information, and strengthens a brand’s ability to 
attract users.

 

Services

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Research & Insights

MBLM has a team of seasoned research professionals who are firmly grounded in established research methods. We also seek state-of-the-art ways to gain a deeper understanding of marketplaces, trends, categories and customers.

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Naming

Names are powerful symbols that communicate something memorable and relevant. MBLM has decades of experience creating proprietary names across an extensive range of industries and geographies.

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Brand Strategy

We articulate a single-minded focus on how a business or product wants to be perceived and its promise in the marketplace. This is supported by messaging, which further details how a brand communicates its value to audiences.

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Brand Architecture

The role of brand architecture is to establish hierarchical relationships within a company’s structure and product portfolio to strategically support business objectives, maximize efficiency, and optimize performance.

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Brand Identity

The visual expression of a brand—through logos, type, color, photography, fonts and secondary graphics—forms the core of a company’s identity. Our designers create distinctive and compelling identities that communicate the essence of their brands.

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Design Systems

We craft a well-considered design system around the brand that dimensions and extends all aspects of the identity, including photography, color patterns, illustrations, icons, and other unique design elements.

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Brand Management

Codifying, maintaining and managing a brand requires utilizing and overseeing a wide array of materials, tools and programs. MBLM has been innovating proprietary brand management-tools for decades to facilitate better oversight and engagement.

Does your brand positioning create distinction and connection?

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