Experience

Manifesting the many ways a brand comes to life

Manifesting the ways a brand comes to life

Key Input

Analytics and benchmark performance, technology roadmaps and digital strategy

Output & Influence

Enhanced brand in digital, events and other environments. Influences the experience of stakeholders.

Essence Story Experience

Key Input

Analytics and benchmark performance, technology roadmaps and digital strategy

Output & Influence

Enhanced brand in digital, events and other environments. Influences the experience of stakeholders.

Experience is the most expansive and encompassing part of our framework. It is one thing to have a strong brand in theory; the experience phase is where the brand lives in practice. This includes all the physical, environmental, and digital worlds where the brand exists. The goal is orchestrating an elevated experience that centers on delivering more personalized, memorable and enhanced moments, in more places, across more devices. With greater scrutiny comes less tolerance for weak retail experiences, poor customer service or product failures. Complicating this challenge further, marketing channels are becoming more fractured and they are evolving, forcing brands to adapt and embed themselves with greater frequency and efficiency.

 

Services

Inbound

When it comes to developing inbound marketing programs, providing relevant, useful content is key for attracting site visitors and potential customers. MBLM helps brands leverage their current assets and develop new content to build credibility.

UX/UI Design

Increasingly, the role of front-end design and experience is making or breaking brand performance. MBLM understands how to orchestrate the demands of a resistance-free experience with a compelling and memorable graphic interface.

Search

Fundamental to effective digital marketing is a company’s ability to garner organic, paid and referral-driven search results. We work with our clients to create achievable goals for growth across all search offerings.

Events & Environments

MBLM has extensive expertise creating branded events and environments that deliver on a company’s promise. Our designers, architects, storytellers, and technicians are focused on creating memorable events, distinctive shopping experiences, and unique spaces that turn a brand into an engaging, powerful experience.

Analytics / Measurement

An integral part of creating successful, integrated brand experiences is tracking performance. We understand the challenge of interpreting massive amounts of data and offer several methodologies and tool suites to provide actionable insights and results.

Digital Ecosystem

Maintaining an effective and cohesive digital presence is becoming increasingly challenging. As an experienced digital agency, our team works closely with clients to assess, plan, recommend and build an effective and diverse digital presence.

Technology

MBLM creates dynamic and feature-rich ecosystems with back-end systems for easily managing content, marketing-automation tools to simplify the effort of coordinated outreach, and analytics tools that track success and help us shape the user experience.

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