Story

Shaping a narrative that connects, and content that impacts key audiences

Shape a strong narrative

Key Input

Value Proposition/positioning and key audience personas

Output & Influence

Brand programs to drive content and the infrastructure to manage it. Influences the brand’s promotion and outreach across touchpoints.

Essence Story Experience

Key Input

Value Proposition/positioning and key audience personas

Output & Influence

Brand programs to drive content and the infrastructure to manage it. Influences the brand’s promotion and outreach across touchpoints.

Story plays an increasingly important role as brands engage in more communications, reciprocity and social marketing channels. Content in today’s omni-channel universe demands a strong narrative that connects audiences to a brand in emotionally driven ways. Brands charged by powerful stories will foster greater engagement and relevance. Story can encompass social media, integrated campaigns, creative content and thought leadership. It can help pivot, react and stay ahead of competition. While almost all brands have some version of essence, not all brands have well-developed story components.

Services

Thought Leadership

MBLM collaborates with our clients to create robust, published, customized content that advances the reputation of a brand by delivering proprietary and valuable insights to key stakeholders.

Social Media

We help brands grow a strong presence on the platforms where their audiences spend their time. Finding ways to be relevant in social media through owned, earned and paid media helps brands find new ways to connect with stakeholders and appeal to new audiences.

Content Creation

We view content as the lifeblood of any brand. We work with stakeholders to envision the ideal content strategy and determine the channels and types of content that are most aligned with the brand goals before turning these recommendations into tangible outcomes.

Integrated Campaigns & Media

MBLM specializes in crafting integrated, product- or content-driven campaigns that use traditional and emerging media platforms to showcase, promote and build richer bonds with audiences. We utilize analytics to optimize these campaigns to maximize results.

Messaging

MBLM helps brands communicate more effectively by crafting powerful messaging. We work with you to develop messages that express the key elements of your brand promise, resonate with the relevant audiences, and capture your brand’s voice.

Brand Launch

MBLM has launched brands of all sizes and scales to both internal and external stakeholders. We work closely with clients to determine the right mix of activities, offerings, and communications to generate maximum goodwill, excitement, and alignment.

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