Get smart about building a brand with emotional connections
Branding is crucial for educational institutions, services, and products because it helps them stand out in a crowded market, build trust with stakeholders, improve outcomes, and enhance their reputation and credibility.
Specific needs for education brands, whether it’s increasing enrollment, improving academic outcomes, optimizing, or cross-selling, products and trainings can all benefit from a strong brand that is centered on emotion.
As the Brand Intimacy Agency, our expertise centers on building brands that impact mindsets, drive decision-making, and bond with their stakeholders. We anchor your brand on a series of archetypes that matter most to the education market. We factor emotional drivers into content, design, and digital outputs so the result is not only distinct and compelling but also connected and engaging.
“We are grateful to MBLM for capturing the spirit of Community Schools and our dedication to providing academic and social services to students and their families.”
Chris Caruso, Executive Director of the Office of Community Schools
Areas of Expertise
Schools & Higher Education
With a growing number of schools, universities, and specialized programs, competition is increasing, and the need to differentiate is high. We can help improve your acquisition and retention rates and create a brand that inspires.
Supplemental Education Providers
Vocational education, learning centers, and tutoring organizations provide specialized services for their stakeholders and need to present a polished, professional brand experience that is welcoming and relationship focused.
Education Products/Support Services
Education products, materials, and services need to convey a deep understanding of their audiences, flexibility in their approach, and quality materials. We can help you stand out and ensure your brand experience aligns with your offerings and invites confidence and interest.
Corporate Education and Training
This subsector focuses on providing education and training to employees of businesses and organizations to improve their skills and knowledge. Showcasing your brand with a compelling website and distinguishing yourself from competitors are essential.
The Hill School—Transforming Tradition
Sacred Heart—Harnessing the Power of Emotion Through a Virtual Community Event
SUNY—Educate, Discover, Heal, and Empower
Financial Advantages of Brand Intimacy
Intimate brands outperform leading brands across revenue, profit, engagement, and economic equity.
Higher revenue & profit than F500 and S&P
More Emotional Relationships
The percent of consumers in some sort of intimate relationship with a brand has increased 9% since before COVID-19.
Brand performance has increased 19% since before the pandemic, highlighting that people are connecting with brands more deeply.