Branding a sense of place with emotion and energy
Real estate brands convey aspiration, possibility, and progress.
Aligning your brand to emotion results in a distinct proposition and strong support from stakeholders, including prospects, governmental agencies, investors, and communities.
As the Brand Intimacy Agency, our expertise centers on building brands that impact mindsets, drive decision-making, and bond with their stakeholders. We anchor your brand on a series of archetypes that matter most to real estate brands and your constituents. We factor emotional drivers into content, design, and digital outputs so the result is not only distinct and compelling but also connected and engaging.
“We appreciate all the work and are excited about where we are heading.”
Richard Hamori, Senior Vice President – HBC
Areas of Expertise
Residential/Communities
Defining a unique ethos, often while a project is still underway, is essential to attracting residents, investors, and government agencies. We can help create a compelling brand that inspires and engages.
Mixed Use
Showcasing your a mixed use brand requires an understanding of what today’s consumers want to hear and what you provide. Were’re able to develop a brand that builds bonds and delivers results.
Commercial/Industrial
Branding commercial and industrial projects builds credibility and trust. It expresses a vision for the space that increases visibility and perceived value. A compelling website and sales materials can elevate your brand and its reputation.
Developers
With growing competition, developers must stand for something meaningful, beyond square feet managed and number of properties. We can help you identify your unique approach to value and what you stand for.
Case Studies
Streetworks—Reinventing Westfield
One Central—How One Central Was Activated to Become Dubai’s Premier Business District
Forbes Global Properties—A New Benchmark in Luxury Real Estate
Experience
Awards
Media Mentions
Financial Advantages of Brand Intimacy
Intimate brands outperform leading brands across revenue, profit, engagement, and economic equity.
Higher revenue & profit than F500 and S&P
Greater engagement
and behavior
Willingness to
pay more
More Emotional Relationships
The percent of consumers in some sort of intimate relationship with a brand has increased 9% since before COVID-19.
Deeper Relationships
Brand performance has increased 19% since before the pandemic, highlighting that people are connecting with brands more deeply.