Creating the Forbes Global Properties brand
A group of leading real estate professionals partnered with Forbes to create luxury global properties. The new brand needed to showcase an unsurpassed collection of premier real estate through a best-in-class digital experience.
MBLM crafted a positioning that leveraged the influence of the Forbes brand and celebrated achievement. An elegant logo, design system, templates, and guidelines provided a strong, inviting visual presence.
A core focus of the engagement was to design a sophisticated and addictive experience for buyers and an invaluable data-driven tool for agents.
MBLM partnered with the client team to determine the functional requirements of an integrated platform that needed to ingest data feeds from dozens of brokerages.
It also needed to provide agents with real-time metrics on property views within their portfolio, including where traffic was originating and how user behavior signaled intent to convert.
MBLM developed a marketing tool within the platform to help agents nurture leads, email prospects, and fulfill marketing materials with a quality and sophistication befitting luxury global properties.
Serving as a trusted advisor to the client we identified and vetted technical partners whose platforms could serve as the backbone of the agent experience. We designed a seamless front-end user experience with a minimalist user interface that displays full-bleed property photography and video, enticing visitors to engage.
Another key part of this engagement was supporting our clients in attracting their initial investors and partners with demonstrations and prototypes that made the brand experience come to life in advance of the launch.
The project was planned with the expectation of receiving millions of unique monthly views because of the exclusive partnership with the Forbes brand, so it needed to be technically robust and future proof.
The brand launched with member brokerages in more than 75 global locations and benefited from significant referrals among Forbes 140,000,000 monthly visitors.