Skip to main content
  • Agency

    Agency

    We are the Brand Intimacy Agency, dedicated to creating ultimate brand relationships.

    Learn more about us

    MBLM

    • About
    • Leadership
    • Careers
    • Industry Solutions
    • News
    • Blog

    Our Offices

    • New York
    • Toronto
    • Dubai
    • Seoul

    Latest News

    collage of look alike tarot cards: The Retreater, The App Obsessed, The Budget Splurger, The Gamer, The Seeker

    MBLM Unveils 2024 Trendcasts

    Harnessing Brand Intimacy Data to Dimension New Behavioral Profiles

  • Services

    Services

    We deliver branding, marketing and digital services that create brand intimacy.

    View all services

    Essence

    • Research & Insights
    • Naming
    • Brand Strategy
    • Brand Architecture
    • Brand Identity
    • Design Systems
    • Brand Management

    Story

    • Messaging
    • Campaigns
    • Social Media
    • Content Creation
    • Brand Launch
    • Merchandised Content
    • Presentations
    • Videos
    • Infographics

    Experience

    • Web Design
    • Web Development
    • Digital Marketing
    • SEO
    • Analytics / Measurement
    • Technology & Integration
    • Platform
    • Events & Environments

    Featured Service

    tone and manner service icon

    Tone and Manner

    A brand’s tone conveys its personality, semiotics and style.

  • Work

    Work

    We create intimate brands that engage and endure.

    View all cases

    Featured Work

    Symplr - 100 Days to Multiply Impact case study

    Symplr—100 Days to Multiply Impact

     

    3Pillar - Make incredible case study

    3Pillar—Breaking Through the Noise

     

    NFL - Total Wellness case study

    NFL—Strong Minds, Stronger Playersg

  • Brand Intimacy

    Brand Intimacy

    MBLM’s Brand Intimacy Study uses artificial intelligence to assess how the world’s leading brands perform based on the emotional connections they form with consumers.

    Explore the study

    Study

    • Brand Intimacy Study
    • Report
    • Rankings
    • Industry Rankings
    • Features

    Resources

    • Articles
    • Book
    • Overview
    • Model & Methodology
    • Glossary
    • Sources

    Featured

    Brand Intimacy feature Trendcasting

    Trendcasting

    See how we forecasted new consumer trends for 2024 based on our latest Brand Intimacy findings.

  • Platform

    Platform

    Modern marketing and sales software for the world's leading brands.

    More about our Platform

    Software Tools

    • BrandOS
    • PresentationOS

    Resources

    • Specifications
    • FAQs

    Featured Platform Case

    Championing Brand Central PayPal Case Study

    PayPal—Championing Brand Central

Get in touch
  • Agency

    Agency

    We are the Brand Intimacy Agency, dedicated to creating ultimate brand relationships.

    Learn more about us

    MBLM

    • About
    • Leadership
    • Careers
    • Industry Solutions
    • News
    • Blog

    Our Offices

    • New York
    • Toronto
    • Dubai
    • Seoul

    Latest News

    MBLM Unveils 2024 Trendcasts

    Harnessing Brand Intimacy Data to Dimension New Behavioral Profiles

  • Services

    Services

    We deliver branding, marketing and digital services that create brand intimacy.

    View all services

    Essence

    • Research & Insights
    • Naming
    • Brand Strategy
    • Brand Architecture
    • Brand Identity
    • Design Systems
    • Brand Management

    Story

    • Messaging
    • Campaigns
    • Social Media
    • Content Creation
    • Brand Launch
    • Merchandised Content
    • Presentations
    • Videos
    • Infographics

    Experience

    • Web Design
    • Web Development
    • Digital Marketing
    • SEO
    • Analytics / Measurement
    • Technology & Integration
    • Platform
    • Events & Environments

    Featured Service

    Tone and Manner

    A brand’s tone conveys its personality, semiotics and style.

  • Work

    Work

    We create intimate brands that engage and endure.

    View all cases

    Featured Work

    Symplr—100 Days to Multiply Impact

    3Pillar—Breaking Through the Noise

    NFL—Strong Minds, Stronger Playersg

  • Brand Intimacy

    Brand Intimacy

    MBLM’s Brand Intimacy Study uses artificial intelligence to assess how the world’s leading brands perform based on the emotional connections they form with consumers.

    Explore the study

    Study

    • Brand Intimacy Study
    • Report
    • Rankings
    • Industry Rankings
    • Features

    Resources

    • Articles
    • Book
    • Overview
    • Model & Methodology
    • Glossary
    • Sources

    Featured

    Trendcasting

    See how we forecasted new consumer trends for 2024 based on our latest Brand Intimacy findings.

  • Platform

    Platform

    Modern marketing and sales software for the world's leading brands.

    More about our Platform

    Software Tools

    • BrandOS
    • PresentationOS

    Resources

    • Specifications
    • FAQs

    Featured Platform Case

    PayPal—Championing Brand Central

Get in touch
Press Releases - November 12, 2015

Praxis Research Partners and MBLM Develop New Research Model to Measure Brands Based On Emotion

Brand Intimacy Icons

Based on surveys of 6,000 consumers across the U.S., Mexico and UAE, 400 brands and nine industries, market research company Praxis Research Partners and MBLM, the Brand Intimacy Agency focused on strategy, design, creative and technology, developed a new model measuring brands based on emotion, the Brand Intimacy Model.

This model forms a key component of MBLM’s Brand Intimacy 2015 Report, which examines ultimate brand relationships.

While traditional measures of brand performance typically rely upon brand saliency, usage, satisfaction or likelihood to recommend, this new approach uses Structural Equation Modeling to define a brand’s strength largely upon the emotional connections between the brand and its users. The Brand Intimacy Model provides a snapshot of a brand’s current intimacy profile: its Brand Intimacy Quotient, the extent to which its users are emotionally invested in the brand, and an understanding of what drives intimacy across, six emotional dimensions (archetypes).

The model goes beyond describing a brand’s current state, it can also be used to provide prescriptive guidance. It delivers insight on the specific emotional levers that marketers need to push, in order to move their brand’s users from lower states of emotional connection to the highest, and most profitable, level of intimacy.

“Not only do the results of the modeling have strong face validity, but they also have a higher correlation with the financial performance of brands than typical brand measures of saliency and usage,” stated Marcelo Nacht, Praxis Research Partners.

“Given the unique nature of brand intimacy and its focus on measuring emotion, we are excited the intricate process Praxis created has established an innovative and sound model,” stated Mario Natarelli, MBLM’s managing partner. “It also provides a framework for any company seeking to create stronger bonds with their customers, ultimately having a positive impact on their bottom lines.”

To download the full Brand Intimacy 2015 Report, please visit: http://mblm.com/lab/brandintimacy-study.

About Praxis Research Partners:

Praxis Research Partners was established in 2002 by three senior market research professionals. Our guiding principle is to measure and create growth opportunities for our clients through revenue-driven targeting and researching on branding, positioning, and optimization strategies. Collectively, Praxis represents more than 60 years of strategic research experience, with an analytic heritage stemming from years spent in leadership positions at Yankelovich Partners and the Marketing Corporation of America.

To learn more visit praxis-research.com

About MBLM:

MBLM is the Brand Intimacy Agency, dedicated to creating stronger bonds between people, brands, and technology. We integrate strategy, design, creativity, and technology skills to shape brands for the needs of today and the vision of tomorrow. Our partners have built B2C, B2B, and B2G brands of all sizes and scales across continents and categories. With offices in seven countries, our multidisciplinary teams form an experienced and dynamic multicultural network that helps clients deliver stronger marketing outcomes and returns over the long term. To learn more about how we can help you create and sustain ultimate brand relationships visit mblm.com

Share

Facebook X LinkedIn Mail

Press Release

Download PDF

Related News

collage of look alike tarot cards: The Retreater, The App Obsessed, The Budget Splurger, The Gamer, The Seeker MBLM Unveils 2024 Trendcasts
The cover of 'brand indifference' magazine with the headline 'Sensational scoops on sad splits'. MBLM Unveils New Research on Brand Indifference
Agency
  • About
  • Leadership
  • Services
  • Industry Solutions
  • Work
  • Careers
  • News
  • Blog
  • Contact Us
Brand Intimacy
  • Report
  • Rankings
  • Industries
  • Features
  • Book
  • Articles
  • Resources
Platform
  • BrandOS
  • PresentationOS
  • Technical Specs
  • Platform FAQs
Offices
  • New York
  • Dubai
  • Toronto
  • Seoul
Facebook
X
LinkedIn

© EMBLEM LLC

22 West 27th Street, #4 New York, NY 10001 USA

T: +1 212 979 8200
PRIVACY POLICY

ALL RIGHTS RESERVED