A collage of Neha logos created with different materials like vegetables, lego pieces, plastics, and letters

A Bold Identity to Signal Hope

Modernizing a leading charitable organization

  • Reinvigorated organization and signaled change: first redesign in 20 years
  • Became centerpiece for new membership programs
  • Dedicated outreach sharing new identity with key audiences
Old Logo of New England Hemophilia Association

The New England Hemophilia Association (NEHA), was founded in 1957 to serve individuals and families with all types of bleeding disorders, who need information, emotional support and an organization to voice their needs and concerns. This dedicated group was seeking to modernize their identity and showcase a new, bold presence as they continue their important work of education, support and advocacy. MBLM worked closely to understand the organization and what made it successful for over 50 years. Our design team were struck by the theme of family and sense of community at NEHA. This inspired the designers to create a compelling identity where a dark red blood droplet embraces a smaller white droplet to symbolize a hug. This helps convey the caring nature of NEHA, in addition to an uplifting and dynamic spirit which is woven into the fabric of our community and our ethos. Furthermore, the logo shows drops coming together, to demonstrate an optimistic spirit for curing hemophilia.

The color palette designed for NEHA showing different shades of red, gray, and black.
a young boy with a logo of NEHA on his forehead that says "strong family".
a young woman teaches a young man how to insert a catheter
a group of people wearing red bracelets with the NEHA logo, putting their hands together

NEHA has proudly showcased their new identity and created a range of marketing and promotional materials to highlight this change. Reaction from their community has been enthusiastic and positive.

a person giving a speech in a conference room where a banner with Neha's logo can be seen.
a group of three people, standing next to each other, displaying certificates and wearing T-shirts with the NEHA logo
a group of people wearing T-shirts with the NEHA logo
a group of people holding up Neha signs in a room.

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