person holding a credit card machine and taking a card from another person hero image

Championing Tomorrow

  • Seamlessly managed the role of brand in a merger of category leaders
  • Successful internal brand launch
  • Engaging, unified outlook to colleagues, customers, company, and communities
  • Design system and applications enabled client teams to deliver new brand across media and channels

In August 2017, Vantiv and Worldpay, category leaders in the United States and the United Kingdom, announced a $10.4B merger that would create the world’s largest payments processor. With complementary capabilities and a significant global presence across segments and channels, the combined business would become a Fortune 500 company and the undisputed leader in omni-commerce.

worldpay logo on 2-shade red background
three phone screens showing worldpay's instagram account, post, and inbox
'advancing the way the world pays' worldpay poster of person crossing a street, attached to a street post

In the run-up to becoming a single company in January 2018, MBLM worked closely with the senior brand integration team to develop a strategic brand platform. Our work focused on developing a compelling brand promise and a new tagline—“Advancing the ways the world pays”— that would represent the combined entity to all stakeholders. Concurrently, a brand architecture framework was developed to streamline and rationalize the product offerings.

tablet screen showing worldpay's twitter account profile page
part of a mobile phone screen showing worlpay app icon

MBLM’s next challenge was to create a logo and visual identity system to establish the new look and feel. Working closely with the client’s marketing and communications teams, MBLM created the assets, templates, a proprietary typeface, image and icon libraries that will be the foundation for projecting the new brand personality across media and channels.

worldpay brochures and pen
Worldpay fonts

In support of bringing the two companies together “forward as one company and one brand,” MBLM created specific components for the internal values and the brand launch. This included digital and print communications as well as environmental applications.

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