A Catalyst for Digital Transformation
Launching a New Brand Driven by a Pioneering and Innovative Spirit
Challenge
BEEAH, the GCC’s leading environmental and waste management authority, set out to spin off its digital arm to form Evoteq, a solutions provider that champions technological innovations for businesses and governments. The challenge was to create a new entity that captured its innovative drive and pioneering spirit.
Solution
MBLM developed a comprehensive brand programme for Evoteq, starting with stakeholder interviews to gain deeper insights into the company’s role, ambitions, and challenges. The insights gathered during these in-depth interviews inspired our brand promise, positioning Evoteq as a leader in digital transformation. We then created the name ‘Evoteq,’ which embodied the company’s commitment to innovation and technology. This was followed by creating a dynamic visual identity that captured its forward-thinking ethos.
Our partnership extended beyond branding. We also launched Evoteq’s inaugural product, SmartTrack—a cutting-edge digital solution that uses GS1-barcode technology for precise track-and-trace capabilities, ensuring product authenticity in critical industries. Deployed through the UAE’s Ministry of Health, SmartTrack stands as a testament to Evoteq’s dedication to accelerating digital transformation in the Middle East.
Results
- Developed a brand promise that positions Evoteq as a leader and symbol of trust within its category.
- Created a dynamic visual identity that embodies Evoteq’s commitment to innovation and digital transformation.
- Successfully launched SmartTrack, solidifying Evoteq’s role in delivering forward-thinking solutions and technological innovation.
