![An employee writing his name on a wall at the brand launch event.](https://mblm.com/wp-content/uploads/2023/01/AB_InternalBrandLaunch_Case_Hero.jpg)
Internal Brand Launch
Rallying 3,600 brand champions
- Multimedia brand gallery in 15 key offices
- Traveling gallery added to smaller offices
- Highest participation rate of any internal event
- Launch touched 3,500+ employees
![a collage of 4 images showing the layout of Hong Kong, London, Taipei, and Tokyo offices.](https://mblm.com/wp-content/uploads/2023/01/AB_InternalBrandLaunch_Case_2_50.png)
![an office showing different elements with the applied design system developed for the virtual gallery](https://mblm.com/wp-content/uploads/2023/01/AB_InternalBrandLaunch_Case_3_100.jpg)
After developing a new brand strategy, extensive messaging, and an updated corporate identity, MBLM created a series of global brand events to excite, engage and inform employees. From designing a series of richmails and video teasers to creating a multimedia brand gallery in 15 key global offices, MBLM also produced a virtual brand gallery for all other employees to see what the new brand was all about and why it was important.
![employees taking a photo at the brand's launch event, pointing to the new logo developed for AB (AllianceBernstein)](https://mblm.com/wp-content/uploads/2023/01/AB_InternalBrandLaunch_Case_4_100.jpg)
![The new AB (AllianceBernstein) logo on clear acrylic squares pieces](https://mblm.com/wp-content/uploads/2023/01/AB_InternalBrandLaunch_Case_5_50.jpg)
![Two multimedia devices displaying the app developed for the brand launch](https://mblm.com/wp-content/uploads/2023/01/AB_InternalBrandLaunch_Case_6_50.jpg)
![Three employees write their names on a wall, showing their connection to the new brand.](https://mblm.com/wp-content/uploads/2023/01/AB_InternalBrandLaunch_Case_7_100.jpg)
Informed and enthusiastic employees were turned into brand champions. Additional workshops and presentations helped enable the firm to better prepare employees to contribute the external brand launch.