An employee writing his name on a wall at the brand launch event.

Internal Brand Launch

Rallying 3,600 brand champions

  • Multimedia brand gallery in 15 key offices
  • Traveling gallery added to smaller offices
  • Highest participation rate of any internal event
  • Launch touched 3,500+ employees
a collage of 4 images showing the layout of Hong Kong, London, Taipei, and Tokyo offices.
an office showing different elements with the applied design system developed for the virtual gallery

After developing a new brand strategy, extensive messaging, and an updated corporate identity, MBLM created a series of global brand events to excite, engage and inform employees. From designing a series of richmails and video teasers to creating a multimedia brand gallery in 15 key global offices, MBLM also produced a virtual brand gallery for all other employees to see what the new brand was all about and why it was important.

employees taking a photo at the brand's launch event, pointing to the new logo developed for AB (AllianceBernstein)
The new AB (AllianceBernstein) logo on clear acrylic squares pieces
Two multimedia devices displaying the app developed for the brand launch
Three employees write their names on a wall, showing their connection to the new brand.

Informed and enthusiastic employees were turned into brand champions. Additional workshops and presentations helped enable the firm to better prepare employees to contribute the external brand launch.

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