person writing with white marker on black board hero

Internal Brand Launch

Rallying 3,600 brand champions

  • Multimedia brand gallery in 15 key offices
  • Traveling gallery added to smaller offices
  • Highest participation rate of any internal event
  • Launch touched 3,500+ employees
AB (AllianceBernstein)
images of devices, tables and graphics walls with corresponding labels for New York location
images with letters to a corresponding label for locations Hong Kong, London, Taipei, Tokyo
inside building with AB logo, table, wall posters and file drawers

After developing a new brand strategy, extensive messaging, and an updated corporate identity, MBLM created a series of global brand events to excite, engage and inform employees. From designing a series of richmails and video teasers to creating a multimedia brand gallery in 15 key global offices, MBLM also produced a virtual brand gallery for all other employees to see what the new brand was all about and why it was important.

people posing beside and pointing to AB logo
AB logo on glass separator
inside building with AB logo, posters on wall, and tablet devices on a table
persons writing and viewing names on a blackboard

Informed and enthusiastic employees were turned into brand champions. Additional workshops and presentations helped enable the firm to better prepare employees to contribute the external brand launch.

Related Case Studies