A person showcasing a mobile application with a soccer ball on it.

Mobile Application

Giving voice to the excitement of sports

Challenge

Design and build a mobile app that capitalizes on the excitement around the World Cup using real-time voice alerts.

In early 2010, we were approached by an entrepreneur from the world of sports television production who had a treasure trove of “GOOAAL” screams by top announcers like Andrés Cantor, Ray Hudson and Ian Darke. His idea was to create an app that connects die-hard fans to their teams during the World Cup matches. We worked together to identify a set of key features, such as live scores, schedules and social integration. Within weeks, we designed the interface, programmed the application and launched the app in the iTunes store. The app delivers the announcer’s voice over roaring applause sent as an audio push notification whenever a favored team scores.

Results

We kept World Cup fans in the game with real-time scoring alerts with this audio-driven iPhone app. The first of a series, Scoretones has launched mobile apps for UEFA Champions League and college football alerts with the voices of Keith Jackson and more.

A mobile application is sitting on top of a keyboard.

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