MBLM worked closely with Ursa’s management team of clinical, IT, and healthcare industry veterans. We partnered to develop a visual identity for Ursa Health that represented their living data model, visually inspired by the organic nature of their approach to data analytics. The cornerstone of the identity is a distinctive leaf symbol, using a vibrant green coloration. It is supported by naturalistic photography, a contemporary typeface, unique icons and a versatile set of graphic elements. The system distinguished Ursa from the cluttered healthcare analytics playing field and provided a rich visual story.
The reimagined Ursa Health was introduced this summer, and has continued to grow and succeed. Most recently, they enjoyed a top spot in AHRQ’s “Bringing Predictive Analytics to Healthcare” Challenge.