Organic Transformation With an Analytical Foundation
Reimagining Ursa Health for greater visibility
- Developed distinctive logo and design system
- Created a multi-faceted visual system to distinguish Ursa Health from competitors
- Shaped infographic for living data model
- Detailed design guidelines to allow marketing teams to scale efforts
Ursa Health, a healthcare analytics innovator, was looking to modernize and advance its brand’s visual expression. Previously, the brand leveraged the idea of navigation, leaning into stock images and a palette of blues. This approach proved to be effective in the short term, but ultimately, it was not differentiating.
MBLM worked closely with Ursa’s management team of clinical, IT, and healthcare industry veterans. We partnered to develop a visual identity for Ursa Health that represented their living data model, visually inspired by the organic nature of their approach to data analytics. The cornerstone of the identity is a distinctive leaf symbol, using a vibrant green coloration. It is supported by naturalistic photography, a contemporary typeface, unique icons and a versatile set of graphic elements. The system distinguished Ursa from the cluttered healthcare analytics playing field and provided a rich visual story.
The reimagined Ursa Health was introduced this summer, and has continued to grow and succeed. Most recently, they enjoyed a top spot in AHRQ’s “Bringing Predictive Analytics to Healthcare” Challenge.