Shining Brighter in the Connected Lighting Industry - Sielo Case Study

Shining Brighter in the Connected Lighting Industry

Building value at the nexus of power, light, and data


Terralux, an established lighting company focused on LED retrofit products, was expanding into the connected lighting technology market. They wanted a new name and brand that would align with their changing business and establish them as a forward-looking player in a dynamic industry.

Working with the Terralux team, MBLM developed a comprehensive branding program. This included a new brand strategy, name, and identity; a wide variety of templates; and a new Web presence. We created a bold brand strategy based on the idea of crossing thresholds; transitioning into new areas of technology, performance, and design; and reaching greater heights of excellence. Linking to this new strategy, MBLM created a new name for Terralux: Sielo. Inspired by the Spanish word for sky (“cielo”), this new, distinctive name speaks to the boundless potential of the brand by making subtle connections to light and the environment. Along with the new name, we created a powerful, modern identity that uses open space to suggest both simplicity and limitless possibilities. We designed a clean, sophisticated logo that includes a horizontal line to further emphasize the concept of crossing thresholds and communicate the idea of connection.

MBLM designed Sielo’s website to promote the brand and its offerings. New Industry and Solutions pages demonstrate how products benefit specific audiences, and the sleek design highlights the company’s innovativeness. We created a more robust, narrative-driven Web experience, intuitively guiding customers through Sielo’s offerings. MBLM also designed a full suite of templates for the brand’s marketing collateral, including product catalogs, presentations, stationery, business cards, corporate brochures, product specification sheets, and trade show materials.

With an inspiring new brand aligned with the company’s personality and ambitions, Sielo is ready for the next era of connected lighting and a future of unbounded innovation.


The Sielo brand launched in May 2017 at LIGHTFAIR International, the world’s largest annual architectural and commercial lighting conference and trade show.


Web Marketing Association’s Web Awards 2017
Outstanding Website, 2017

Examples of business cards developed for Sielo
Example of the branded brochure developed for Sielo
Example of branded product catalog developed for Sielo
Examples of three web pages developed for Sielo
Example of a product detail page developed for Sielo
Example of an industry detail page developed for Sielo

Related Work