A cup of Hindú té with a tag on it.

Te Hindu

Repositioning teas in Colombia


The challenge was to empower the Té Hindú brand, well known locally for its tradition and quality of teas and infusions, and help it become more appealing to new young consumers joining the tea movement. MBLM developed a strategy to thoroughly understand the noble aspect of the brand and how to make it meaningful again with a new brand identity and product lineup.


Té Hindú is recognized as a brand that promotes a new way of enjoying locally grown tea.

A logo for Té Hindú yoghurt.
Descripción: Té Hindú premium.
Four different types of fruit juices are shown on a white background. [No modification required]

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