
Bringing New Life to the Digital Experience
Showcasing The Apartments’ exceptional service and prime location with a modern website redesign.
Challenge
The Apartments, a residential complex offering both furnished and unfurnished options within the Dubai World Trade Centre (DWTC) campus, faced a key challenge with its outdated website. This digital presence failed to effectively reflect The Apartments’ exceptional service, welcoming atmosphere, and prime location.


Solution
To capture the essence of The Apartments, we revamped their website and created a comprehensive media library through a custom photoshoot. The primary focus was to replace the existing microsite with a new and engaging platform that effectively showcased the offerings and key features of the development. MBLM built the website using the Headless (Jamstack) CMS architecture, specifically Umbraco Heartcore, ensuring seamless content management while preserving the design, copy, and user interface. The updated website now provides an immersive experience that highlights the location, rooms, and premises in a comprehensive and visually captivating manner.


Results
- The website redesign showcased The Apartments’ offerings and features in an engaging, contemporary style.
- The new site provided a visually appealing, comprehensive view of The Apartments’ location, rooms, and amenities.
- Built on Umbraco Heartcore, the website ensured seamless content updates while maintaining design integrity.
- A custom photoshoot captured the unique essence of The Apartments.
- The updated media assets effectively highlighted the property’s allure to potential guests.
