A modern website redesign for DWTC The Apartments

Bringing New Life to the Digital Experience

Showcasing The Apartments’ exceptional service and prime location with a modern website redesign.

Challenge

The Apartments, a residential complex offering both furnished and unfurnished options within the Dubai World Trade Centre (DWTC) campus, faced a key challenge with its outdated website. This digital presence failed to effectively reflect The Apartments’ exceptional service, welcoming atmosphere, and prime location.

Wireframes of the DWTC The Apartments’ website built on Jamstack architecture with Umbraco Heartcore, ensuring optimal performance and content efficiency.
The Apartments’ website, built on Umbraco Heartcore Headless CMS architecture, offers a seamless and scalable content management experience.

Solution

To capture the essence of The Apartments, we revamped their website and created a comprehensive media library through a custom photoshoot. The primary focus was to replace the existing microsite with a new and engaging platform that effectively showcased the offerings and key features of the development. MBLM built the website using the Headless (Jamstack) CMS architecture, specifically Umbraco Heartcore, ensuring seamless content management while preserving the design, copy, and user interface. The updated website now provides an immersive experience that highlights the location, rooms, and premises in a comprehensive and visually captivating manner.

User-friendly CMS integration with Umbraco Heartcore, enabling efficient website updates and content scalability for The Apartments DWTC, a website designed by MBLM.
A modern website redesign for DWTC The Apartments, powered by Umbraco Heartcore CMS, ensuring flexible content updates and a smooth user experience.

Results

  • The website redesign showcased The Apartments’ offerings and features in an engaging, contemporary style.
  • The new site provided a visually appealing, comprehensive view of The Apartments’ location, rooms, and amenities.
  • Built on Umbraco Heartcore, the website ensured seamless content updates while maintaining design integrity.
  • A custom photoshoot captured the unique essence of The Apartments.
  • The updated media assets effectively highlighted the property’s allure to potential guests.
The Apartments website, designed and deployed by MBLM, highlighting luxury amenities, including a fitness center, swimming pool, and concierge services.

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