Planning the rollout and mix of content typologies is an important step in driving stakeholder actions and showcasing the full expression of a brand in the right volume, on the right occasions.
Phases of your company’s sales cycle, seasonality, industry trends, conferences and events, timing of new product launches, and company news and announcements are all taken into consideration because they will inform the types and formats of content to be produced. We create a detailed matrix of content activities in order to document and schedule around these circumstances. This is to be used as a tool for planning, trafficking, budgeting, and measuring editorial flow, as well as help you stay focused on your audience’s needs, industry demands, and marketing goals.
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