With user trends shifting more and more from a traditional search mindset to a discovery mindset, a strategic, well-informed, knowledge-based content structure is essential if a company is going to remain relevant.
MBLM’s content and digital teams work closely together to create a technical plan for meeting content objectives with metadata and consistent taxonomies that not only support but also greatly enhance search results. In addition to giving serious thought to what terms and structures will help the content perform best, we also prioritize longevity and flexibility as essential considerations. This approach enables us to leverage knowledge and technology together to tell a story with your content that will keep users interested, engaged, and meaningfully interacting with your brand, time and time again.
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