MBLM’s creative teams work together in an iterative process to create powerful logos and visual identity systems that expand and advance a brand’s promise.
A strong visual identity is the symbolic embodiment of the core personality, values, and beliefs of a brand. What we create is more than just a mark, typography, and color scheme. It is a powerful symbol with a fixed set of rules for visual communications that are established to build intimacy through connection, authenticity, admiration, and cohesion. The repeated use of these tangible unifying elements consistently across multiple platforms creates a powerful, recognizable narrative, generating trust and an emotional bond that distinguishes a company from its competitors and becomes a memorable symbol for all stakeholders.