Institutions & Non-profits Industry

Drive change by changing mindsets

Institutions and nonprofits are often cause driven and passion led.

A strong brand centered on emotion can build trust and credibility with stakeholders, including donors, volunteers, and the public. This can help organizations attract and retain supporters and communicate your impact and mission effectively.

As the Brand Intimacy Agency, our expertise centers on building brands that impact mindsets, drive decision-making, and bond with their stakeholders.  We anchor your brand on a series of archetypes that matter most to the institutional and nonprofit markets and your constituents. We factor emotional drivers into content, design, and digital outputs so the result is not only distinct and compelling but also connected and engaging.

“The MBLM team was collaborative and immediately understood our important mission and were able to conceptualize it into a powerful new identity.”

Rich Pezzillo, Executive Director, New England Hemophilia Association.

Areas of Expertise

Arts & Cultural Organizations

Promoting and preserving artistic and cultural expression is vital for a thriving society. We understand that brands in this space need a strong, expressive brand to build an always increasing member base, find donors, and define their essence.

Charitable Organizations

Assisting people or communities in need often saves or dramatically improves lives. A compelling brand and well-considered experience are key to encouraging donations, volunteering, and membership.

Advocacy Groups

Championing important causes and issues requires a compelling story, clear materials, and a brand stakeholders connect with. We can help establish a brand with both credibility and emotional resonance.

Education Organizations

For companies that focus on educating on specific topics, encouraging adoption is key. From clear, compelling materials to an inviting brand experience, brands in this space need to express their purposes succinctly and excite audiences about joining.

Case Studies


United Way logo
UNDP logo
UL logo
NYC Community Schools logo
The Edna McConnell Clark Foundation logo
Endeavor logo
Latin American Conservation Council and The Nature Conservancy logo
Kaluz logo
Old Seaport New York logo
Penn University logo
Aid for Aids logo
Everence logo
Guggenheim logo
The MET logo
Covenant House logo
Institute for the Study of Business Markets logo
Thrivent Financial logo
The Rockefeller University logo
Hill logo
Sacred Hearts logo


Financial Advantages of Brand Intimacy

Intimate brands outperform leading brands across revenue, profit, engagement, and economic equity.

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Higher revenue & profit 
than F500 and S&P

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Greater engagement
and behavior

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Willingness to
pay more

More Emotional Relationships

The percent of consumers in some sort of intimate relationship with a brand has increased 9% since before COVID-19.

Deeper Relationships

Brand performance has increased 19% since before the pandemic, highlighting that people are connecting with brands more deeply.

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