Tourism & Hospitality Industry

Elevating travel brands with emotional power

Tourism and hospitality brands have the great promise of building strong emotional connections because they are rich with associations, joy and anticipation.

Today, many brands in this space focus on generic category benefits and limit their opportunities to build relationships. We can help you define a unique strategic territory, showcase your identity and visual presence, build compelling touchpoints across your marketing ecosystem, and foster stronger connections.

As the Brand Intimacy Agency, our expertise centers on building brands that affect mindsets, drive decisions, and bond with their stakeholders.  We anchor your brand to a series of archetypes that matter most to the tourism and hospitality market. We factor emotional drivers into content, design, and digital outputs so the result is not only distinct and compelling but also connected and engaging.

“MBLM showed great insight about Ajman’s cultural, political and economic ecosystem, and were instrumental in building consensus and buy-in around the new destination brand strategy with our diverse stakeholders.”

Faisal Al Nuaimi, General Manager of Ajman Tourism Development Department

Areas of Expertise


Cities, towns, districts, and even countries can benefit from a strong destination brand. It creates cohesion across disparate experiences, helps you stand out among competitors, and can create an internal sense of pride.

Hotels & Resorts

Creating a truly distinctive brand and delivering it across every marketing and experiential touchpoint requires great precision and expertise. Linking the brand to emotion is also critical to deepening customer bonds.

Events & Conferences

Convention centers and conferences need to highlight their features and benefits and create an overall ethos for the brand. We can help align your offerings and build something meaningful, demonstrating it across world-class touchpoints.

Icons & Attractions

Museums, monuments, casinos, and other types of attractions are destinations in and of themselves and require an emotionally centered brand demonstrated in the environment, online, and across the experience.

Case Studies


Queen Elizabeth 2 logo
Old Seaport New York logo
Visit Denmark logo
Mexico logo
Yucatan logo
Tropicalia logo
Chiapas logo
Saint Lucia logo
The Palm logo
Dubai World Central logo
Sharjah logo
Puntacana logo
SLS Hotels logo
SBE logo
Cachet Hotel logo


Media Mentions

Hospitality & Brand Intimacy

Our annual study, the world’s largest of brands based on emotion, has shown that since COVID, consumers have increased the number of brands they forms attachments by almost 10% to and that brand performance has increased nearly 20% since before the pandemic.

Industry Performance

Hospitality & theme parks average Brand Intimacy Quotient score is 28.9, which is below the cross-industry average of 36.8. However, the industry did improve its Quotient score performance by 27 percent since its appearance in our 2020 study.

Archetypes & Stages

Fulfillment is the dominant industry archetype, and hospitality & theme parks is also above the cross-industry average for identity and nostalgia. The category showed improvement across all three Brand Intimacy stages since 2020.

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