Skip to main content
  • Agency

    Agency

    We are the Brand Intimacy Agency, dedicated to creating ultimate brand relationships.

    Learn more about us

    MBLM

    • About
    • Leadership
    • Careers
    • Industry Solutions
    • News
    • Blog

    Our Offices

    • New York
    • Toronto
    • Dubai
    • Seoul

    Latest News

    collage of look alike tarot cards: The Retreater, The App Obsessed, The Budget Splurger, The Gamer, The Seeker

    MBLM Unveils 2024 Trendcasts

    Harnessing Brand Intimacy Data to Dimension New Behavioral Profiles

  • Services

    Services

    We deliver branding, marketing and digital services that create brand intimacy.

    View all services

    Essence

    • Research & Insights
    • Naming
    • Brand Strategy
    • Brand Architecture
    • Brand Identity
    • Design Systems
    • Brand Management

    Story

    • Messaging
    • Campaigns
    • Social Media
    • Content Creation
    • Brand Launch
    • Merchandised Content
    • Presentations
    • Videos
    • Infographics

    Experience

    • Web Design
    • Web Development
    • Digital Marketing
    • SEO
    • Analytics / Measurement
    • Technology & Integration
    • Platform
    • Events & Environments

    Featured Service

    tone and manner service icon

    Tone and Manner

    A brand’s tone conveys its personality, semiotics and style.

  • Work

    Work

    We create intimate brands that engage and endure.

    View all cases

    Featured Work

    Symplr - 100 Days to Multiply Impact case study

    Symplr—100 Days to Multiply Impact

     

    3Pillar - Make incredible case study

    3Pillar—Breaking Through the Noise

     

    NFL - Total Wellness case study

    NFL—Strong Minds, Stronger Playersg

  • Brand Intimacy

    Brand Intimacy

    MBLM’s Brand Intimacy Study uses artificial intelligence to assess how the world’s leading brands perform based on the emotional connections they form with consumers.

    Explore the study

    Study

    • Brand Intimacy Study
    • Report
    • Rankings
    • Industry Rankings
    • Features

    Resources

    • Articles
    • Book
    • Overview
    • Model & Methodology
    • Glossary
    • Sources

    Featured

    Brand Intimacy feature Trendcasting

    Trendcasting

    See how we forecasted new consumer trends for 2024 based on our latest Brand Intimacy findings.

  • Platform

    Platform

    Modern marketing and sales software for the world's leading brands.

    More about our Platform

    Software Tools

    • BrandOS
    • PresentationOS

    Resources

    • Specifications
    • FAQs

    Featured Platform Case

    Championing Brand Central PayPal Case Study

    PayPal—Championing Brand Central

Get in touch
  • Agency

    Agency

    We are the Brand Intimacy Agency, dedicated to creating ultimate brand relationships.

    Learn more about us

    MBLM

    • About
    • Leadership
    • Careers
    • Industry Solutions
    • News
    • Blog

    Our Offices

    • New York
    • Toronto
    • Dubai
    • Seoul

    Latest News

    MBLM Unveils 2024 Trendcasts

    Harnessing Brand Intimacy Data to Dimension New Behavioral Profiles

  • Services

    Services

    We deliver branding, marketing and digital services that create brand intimacy.

    View all services

    Essence

    • Research & Insights
    • Naming
    • Brand Strategy
    • Brand Architecture
    • Brand Identity
    • Design Systems
    • Brand Management

    Story

    • Messaging
    • Campaigns
    • Social Media
    • Content Creation
    • Brand Launch
    • Merchandised Content
    • Presentations
    • Videos
    • Infographics

    Experience

    • Web Design
    • Web Development
    • Digital Marketing
    • SEO
    • Analytics / Measurement
    • Technology & Integration
    • Platform
    • Events & Environments

    Featured Service

    Tone and Manner

    A brand’s tone conveys its personality, semiotics and style.

  • Work

    Work

    We create intimate brands that engage and endure.

    View all cases

    Featured Work

    Symplr—100 Days to Multiply Impact

    3Pillar—Breaking Through the Noise

    NFL—Strong Minds, Stronger Playersg

  • Brand Intimacy

    Brand Intimacy

    MBLM’s Brand Intimacy Study uses artificial intelligence to assess how the world’s leading brands perform based on the emotional connections they form with consumers.

    Explore the study

    Study

    • Brand Intimacy Study
    • Report
    • Rankings
    • Industry Rankings
    • Features

    Resources

    • Articles
    • Book
    • Overview
    • Model & Methodology
    • Glossary
    • Sources

    Featured

    Trendcasting

    See how we forecasted new consumer trends for 2024 based on our latest Brand Intimacy findings.

  • Platform

    Platform

    Modern marketing and sales software for the world's leading brands.

    More about our Platform

    Software Tools

    • BrandOS
    • PresentationOS

    Resources

    • Specifications
    • FAQs

    Featured Platform Case

    PayPal—Championing Brand Central

Get in touch
Press Releases - May 9, 2017

MBLM Announces Retail Industry is #3 for Brand Intimacy with Amazon Leading the Way

A woman is standing in a grocery store aisle.

MBLM, the Brand Intimacy Agency focused on strategy, design, creative and technology, today revealed that the retail industry ranked third, following automotive and media & entertainment, in its Brand Intimacy 2017 Report. The report, which is the largest study of brands based on emotions, found that Amazon placed first in the industry followed by Whole Foods and Target. Brand Intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. According to the 2017 report, top ranked intimate brands continued to outperform the S&P and Fortune 500 indices in both revenue and profit over the past 10 years.

The remaining brands in the top 10 for the retail industry are: H&M, Macy’s, Nordstrom, Sephora, Ikea, The Home Depot and eBay.

“The retail category is in crisis,” stated Mario Natarelli, partner at MBLM. “We know however, these brands including the most successful ones, have the capacity to build strong bonds with consumers, based on convenience, quality and fulfilling expectations. Brand intimacy can offer brands in this category a way to deepen relationships and retain valuable customers.”

Amazon truly stands out in the retail industry. The brand accounted for 43 percent of all online retails sales in the U.S. and 53 percent of growth in e-commerce sales.

Amazon also has an impressive suite of other businesses, some of which positively impact the company’s e-commerce sales. The brand goes to great lengths to please customers and offer superior convenience. Recently, the company has been investing heavily in shipping to make delivery even faster, leasing planes from cargo companies, buying trucks and building delivery drones. The brand continually strives to exceed customer expectations. Traditional brands have been hit hard from the dominating success of Amazon and the digitization of the industry.

Traditional brands have been hit hard from the dominating success of Amazon and the digitization of the industry. Macy’s, Sear’s, Kohl’s, J.C. Penny and Dillard’s have collectively closed 700 stores since 2013. Some brands, though, have responded positively and incorporated technologies in the business including Sephora, ShopBot, H&M and Sport Check.

Other U.S. retail industry findings from MBLM’s 2017 report include:

  • The archetype most associated with retail is fulfillment, which relates to exceeding expectations, and delivering superior service, quality and efficacy
  • The top brand for consumers both under and over 35-years of age is Amazon; both groups also rank Target and Whole Foods within their top five brands, with younger consumers preferring Target and older consumers favoring Whole Foods
  • On average, higher-income individuals are more intimate with retail brands
  • Retail is only one of five industries that has more success building bonds with women than it does with men, along with consumer goods, fast food, health & hygiene, and apps & social platforms

This year’s report contains the most comprehensive rankings of brands based on emotion, analyzing the responses of 6,000 consumers and 54,000 brand evaluations across 15 industries in the U.S., Mexico and UAE. MBLM’s reports and interactive Brand Ranking Tool showcase the performance of almost 400 brands, revealing the characteristics and intensity of the consumer bonds.

To download the full Brand Intimacy 2017 Report or explore the Ranking Tool please visit: https://mblm.com/lab/brandintimacy-study/.

Share

Facebook X LinkedIn Mail

Press Release

Download PDF

Related News

collage of look alike tarot cards: The Retreater, The App Obsessed, The Budget Splurger, The Gamer, The Seeker MBLM Unveils 2024 Trendcasts
The cover of 'brand indifference' magazine with the headline 'Sensational scoops on sad splits'. MBLM Unveils New Research on Brand Indifference
Agency
  • About
  • Leadership
  • Services
  • Industry Solutions
  • Work
  • Careers
  • News
  • Blog
  • Contact Us
Brand Intimacy
  • Report
  • Rankings
  • Industries
  • Features
  • Book
  • Articles
  • Resources
Platform
  • BrandOS
  • PresentationOS
  • Technical Specs
  • Platform FAQs
Offices
  • New York
  • Dubai
  • Toronto
  • Seoul
Facebook
X
LinkedIn

© EMBLEM LLC

22 West 27th Street, #4 New York, NY 10001 USA

T: +1 212 979 8200
PRIVACY POLICY

ALL RIGHTS RESERVED