Guidelines/Transition Planning
Together with key stakeholders, we determine how to make the shift from the existing brand structure to what it is to become.
Once we’ve determined your brand architecture, we will codify it for future use and create guidelines for transition planning to the new model—a process that requires careful preparation and coordination. External benchmarks, such as brand equity and category activity, are taken into consideration, as are internal considerations, such as strategic imperatives, available budgets, resources, inventories, and so on. The creation of a formal plan and production of systems, assets, and governance help ensure goals, priorities, and strategies are put in place and the new architectural system can have a successful and smooth transition with minimal disruptions to the day-to-day functions of your organization.
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