Linkage
We build a visual hierarchy—a system of visual links among your portfolio of brands.
We do so in a way that clearly communicates the hierarchy and degrees of associations across and between the full breadth and scope of your portfolio. The visual hierarchy presents an overall graphical view of your company from the top down and, if possible, specifically addresses naming conventions for all elements contained within it. When complete, the end result is an at-a-glance view of the architectural foundation of your organization and how all of its components align to create your overall brand structure.
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