Explaining and demonstrating the new brand is essential, showcasing the finished result and sparking pride.
Brand books—printed booklets explaining the new brand and its purpose—can be impactful ways to orient audiences toward the new brand. Brand books also make nice keepsakes to commemorate the occasion. When launching a brand, brand books allow you to capture the outcome of your transformation and share the brand’s new direction in an exciting and accessible way. Brand books explain the key information about the brand in an engaging format. They explain what the new brand is all about while providing tangible keepsakes for employees.