Private Equity & Growth Brands

See the difference emotion makes

We know for growth-oriented brands,
time to market is critical.

We also understand that mergers, acquisitions and spin-offs are often charged with multiple audiences–passionate leaders, founders, investors, and other stakeholders–that need alignment and the ability to rally around a singular brand idea. We know how to make that happen, build consensus, and work with aggressive timelines without compromising quality.

As the Brand Intimacy Agency, our expertise centers on building brands that impact mindsets, drive decision-making, and bond with their stakeholders.  We anchor your brand on a series of archetypes that matter most to your brand’s market and its constituents. We factor emotional drivers into content, design, and digital outputs so the result is not only distinct and compelling but also connected and engaging.

“I was very impressed with the quality of the MBLM’s team work at Therapy Brands. I’d definitely work with them again.”

Nish Anand, Principal, KKR Capstone

Areas of Expertise

Portfolio/Service Rationalization

When companies come together (or separate) there are often implications to products and services. Which do you move forward with, which do you sunset, how do you transition. We can help optimize your portfolio and create a path forward, supporting business objectives and maximizing efficiency.

Name, Logo & Trademarking

We’ve renamed newly merged companies, created new logos, and made recommendations when and how to leverage legacies of the past, including when to keep an existing name or design. We can also partner with you on ensuring the ability to trademark both name and logo in the classes and markets that matter.

Leadership Alignment

Aligning leadership and executive teams around decision making, moving forward, and welcoming a spirit of collaboration requires experience and finesse. Our teams are able to coach executives through difficult decisions while building group support and momentum for keeping a project moving forward.

Brand Launch

Determining how best to promote the new brand and across which channels involves understanding complex stakeholders, maximizing budget and a timeline to shift perception. Whether a large undertaking or a smaller, strategic boost, MBLM can guide you to create maximum impact among audiences that matter.

Culture/Change Transformation

Aligning employees, creating education and engagement, and determining what changes and what remains can be fraught with tension. MBLM de-escalates by building team consensus, establishing collaborative engagements and creating detailed plans to move forward.

Speed to Market

Divestitures and spin offs sometimes require aggressive timelines to market. Creating a new brand, including a new name, identity and design system, templates, and website within 90 days is something we have done numerous times, resulting in award-winning brands and client peace of mind.

Case Studies


cotiviti spinoff > merger
merger AB
spinoff Arcosa
Merger Amsive
merger worldpay
spinoff merger PJT
spinoff virence
spinoff commscope


Related Thinking

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Mixed performance as COVID continues to dominate our lives

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