Healthcare Industry

Cut through the clutter with a brand that connects

A brand in this space needs to work harder than most, while also leveraging the fact that health impacts us daily and plays a critical role in our lives.

From health plans and providers to tech and pharma, the healthcare industry is fragmented, complicated, and largely broken. Healthcare brands must be focused on emotion and connect to stakeholders in ways that build bonds, foster engagement, and fuel outcomes. Yet most are generic and predictable.

As the Brand Intimacy Agency, our expertise centers on building brands that impact mindsets, drive decision-making, and bond with their stakeholders. We anchor your brand on a series of archetypes that matter most to the healthcare market and its constituents. We factor emotional drivers into content, design, and digital outputs so the result is not only distinct and compelling but also connected and engaging.

“I was very impressed with the quality of the MBLM’s team work at Therapy Brands. I’d definitely work with them again.”

– Nish Anand, Principal, KKR Capstone

Areas of Expertise

Health Tech

Analytics, integrators, and operations health tech brands are fast-moving, adding acquisitions and new offerings. They can face challenges when communicating their value to clients/prospects and building unified internal cultures. We can help create something new from many acquisitions, align evolving or duplicative portfolios, present yourself strongly to the market, or update or refresh your brand.


From institutions and hospitals to medical groups and home care, providers are the front line in delivering care. They are seeking to optimize efficiency, integrate with health plans, and provide a value-based care model that provides results. It is critical to create a brand that is relevant to all audiences, offers a digital experience that is world-class, and has touchpoints that deliver a seamless expression of the brand.


Need to improve care quality, network performance, and consumer engagement? We understand the constant pressure payers face as well as the growing complexity of data required to make smart decisions related to accuracy and risk adjustment. A human-centric brand on the side of consumers versus an adversary is essential, as is a frictionless brand experience.


Pharmaceuticals, medical devices, and healthcare services all have complex branding needs. We have experience with naming products and product marketing, organizing portfolios, branding divisions, and creating cutting-edge selling tools that deliver an emotional connection and tangible results. This means a more compelling brand that attracts more stakeholders.

Behavioral Health

Often underserved, behavioral health brands seek ways to demonstrate their value, align with health plans and providers, and create a compelling consumer proposition. We understand the operations, software, and human touch required to do this right and can ensure that your brand connects with its audiences and attracts the attention it deserves.

Case Studies


Stanford Medicine
Teladoc Health
Boston Scientific
Johnson & Johnson
Magellan Health
Harvard Pilgrim Health Care
Downstate Health Sciences University
Therapy Brands


Media Mentions

Financial Advantages of Brand Intimacy

Intimate brands outperform leading brands across revenue, profit, engagement, and economic equity.

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Higher revenue & profit 
than F500 and S&P

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Greater engagement
and behavior

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Willingness to
pay more

More Emotional Relationships

The percent of consumers in some sort of intimate relationship with a brand has increased 9% since before COVID-19.

Deeper Relationships

Brand performance has increased 19% since before the pandemic, highlighting that people are connecting with brands more deeply.

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